Marketing Director

• University degree in Marketing, Business Administration (ADE), Economics, or related disciplines.
• Minimum of 10 years of experience in marketing positions, with at least 5 years in management positions.
• Demonstrable experience in building and developing brands with high awareness, visibility, and market recognition.
• A consolidated track record in branding, corporate communication, and strategic marketing.
• Experience leading multidisciplinary teams and coordinating creative agencies, designers, and other external partners.
• Experience in managing the department's annual budget, as well as budgets for significant campaigns and actions.
• Advanced knowledge of CRM, marketing automation, and analytics.
• Native Catalan and a basic professional level of English are essential.
  
  Location
  
  Barcelona

• Having an MBA or executive training from prestigious business schools will be positively valued.
• Experience in expanding companies or in accelerated growth contexts, as well as international experience, will be valued.

At Mur&Partners, we are offering a position as Marketing Director.

The mission of this position will be to lead the company's global marketing and positioning strategy, turning the brand into a benchmark within its sector. You will be responsible for significantly increasing its awareness and market presence through innovative communication, advertising, branding, and design strategies, ensuring a modern, attractive visual identity that is consistent with the organization's values.

• Define and lead the global marketing, communication, branding, and positioning strategy of the company, aligning it with business and growth objectives.
• Analyze market trends, consumer behavior, channel evolution, and competitor activity to identify new positioning and growth opportunities.
• Lead the planning and allocation of marketing investment, prioritizing those initiatives with the greatest potential for impact and return for the company.
• Increase brand awareness, visibility, and recognition in current and future markets by developing differentiating and high-impact actions.
• Ensure coherent, consistent, and recognizable communication across all touchpoints with customers, collaborators, and the market.
• Develop proposals that connect with different target audiences, combining creativity, consumer knowledge, and a results orientation.
• Design and supervise advertising campaigns with high visual and commercial impact, selecting the most suitable channels, media, and formats to maximize brand exposure.
• Define the brand's physical presence strategy, identifying locations, formats, and advertising media capable of generating awareness and reinforcing recognition.
• Establish design criteria and creative direction that allow for the construction of a contemporary, attractive, and easily recognizable image, paying special attention to aesthetics, color, typography, and graphic codes.
• Supervise the design and development of signage, outdoor advertising, corporate lettering, trade fairs, events, physical spaces, and other promotional actions.
• Build and manage a network of external collaborators, agencies, and specialized partners, ensuring a high creative standard and correct project execution.
• Coordinate and supervise the work of internal teams.
• Lead the digital strategy, including branding, corporate communication, marketing automation, CRM, and omnichannel strategies.
• Define and monitor KPIs linked to awareness, visibility, positioning, growth, and business generation, and make decisions based on them.
• Work transversally with General Management and commercial areas to turn marketing into a growth engine and ensure a shared vision of brand, market, and customer.
• Represent the company at events, trade fairs, and meetings and forums that contribute to reinforcing its reputation, visibility, and positioning.