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Product Manager

On-site in Madrid·Full-time·Added 1 month ago

Schiller International University

5 open roles

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Overview

Job details

Permanent contract
Full-time hours.

Requirements

Have the right to work in Spain
Schiller International University doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Work on-site in Madrid
No relocation package mentioned.
University degree
“Degree in Marketing or a related field” — per the ad.

Requirements

What we're looking for

Proven working experience as Product Manager on Higher Education
Proven ability to develop product marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Familiarity with CRM tools such as Salesforce or Zoho CRM.
Experience with data analysis and visualization tools like Power BI, Tableau, or Google Analytics.
Understanding of CMS platforms such as WordPress or Umbraco.
Knowledge of digital advertising platforms such as Meta Ads Manager, Google Ads, Tiktok ads and LinkedIn Campaign Manager.
A solid understanding of digital channels and the ability to analyze and report performance across platforms like Meta and Google is highly valued. The ideal candidate should be comfortable interpreting data from multiple sources to inform decisions and optimize performance throughout the funnel.
Either native English speaker or proficiencylevel of English competency.

Education & certifications

Degree in Marketing or a related field

The role

The Product Manager is responsible for developing the strategic plan and setting the product roadmap and championing the marketing plan for all programs, including new program introductions and enhancement to existing programs. The Product Manager plays a key leadership role in managing implementation of the strategic product roadmap and annual marketing plan; achieving enrollment, revenue and profitability targets for new and existing products; launching new products/initiatives; managing stakeholder relationships; and establishing metrics and processes for monitoring success

What you'll do

Lead development of the strategic plan, product marketing roadmap, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholder
Collaborate with the Academic and Admissions Teams to develop compelling, differentiated product messaging and positioning throughout the costumer journey
Develop marketing and communications plans to effectively position programs in their respective markets.
Create outstanding materials and collaborate in the development of high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition
Develop a deep understanding of relevant markets, including the competitive landscape, target segments, and student motivation and decision making; identify, recommend, and develop potential market opportunities based on this understanding and strategies for competitive differentiation
Develop proactive, market-driven, actionable methods of identifying new product introductions or improvement opportunities for existing products using both internal data and external data
Train Admissions team on our programs, the value propositions for each and their differential selling points
Conduct market research to continually bring the voice of the market to the marketing strategies
Supervise brand positioning and consumer insights, and communicate our vision and mission
Translate brand elements into plans and go-to- market strategies
Monitor market trends, research consumer markets and competitors’ activities
Align the company around the brand’s direction, choices and tactics

About Schiller International University

Schiller International University is a private, American-style higher education institution offering undergraduate and graduate programs in business, international relations, and other fields. Founded in 1964, it operates campuses in the United States and Europe, providing a globalized education model with a focus on international perspectives and cross-cultural learning. The university is known for its small class sizes and a curriculum designed to prepare students for global careers.

In Spain, Schiller International University has a campus in Madrid, which is one of its key European locations. The university actively hires international faculty and staff, offering roles in academic coordination, marketing, and student services. For international professionals, Schiller provides an opportunity to work in a multicultural academic environment, with English as the primary working language, and a chance to contribute to a globally oriented educational mission.

Founded: 1964
Employees: 500–1,000
Headquarters: Largo, USA
In Spain: Madrid
Website: schiller.edu

Good to know if you are moving

Schiller International University has a campus in Madrid, Spain, which is a hub for its European operations.
The university offers roles in academic coordination, product management, and marketing, often requiring English proficiency.
International staff may benefit from a multicultural work environment with colleagues from various countries.
The university's global presence allows for potential mobility between campuses in the US and Europe.
Working at Schiller provides exposure to the international education sector, which is growing in Spain.

All open roles at Schiller International University