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SEO Content Manager (American English)

On-site in Madrid·Full-time·Added 2 months ago

Schiller International University

5 open roles

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Overview

Job details

Permanent contract
Full-time hours.

Requirements

Have the right to work in Spain
Schiller International University doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Work on-site in Madrid
No relocation package mentioned.
Have 3+ years of experience
Mid-level role.
University degree
“Bachelor's Degree in Marketing, Communications, Journalism, English, Digital Marketing or a related field preferred.” — per the ad.

Requirements

What we're looking for

Bachelor's Degree in Marketing, Communications, Journalism, English, Digital Marketing or a related field preferred.
Native English speaker is a required.
Minimum 3 years of experience in SEO content management, content marketing, SEO, content strategy, digital marketing or similar roles.
Excellent English writing and editing skills.
Strong understanding of SEO principles including keyword research, search intent, metadata, internal linking, content structure and content optimization.
Hands-on experience with Google Analytics 4, Google Search Console, SEMrush,Ahrefsor similar SEO platforms.
Experience managing websites, content calendars and CMS platforms.
Strong project management and organizational skills.
Ability to manage multiple priorities, stakeholdersand deadlines simultaneously.
Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
Experience coordinating with SEO teams, web development teams,designers and external agencies.
Understanding ofwebsite content governance and content lifecycle management.
Experience leveraging AI tools for content creation,optimizationand workflow efficiency.
Ability to explain SEO concepts and recommendations to non-technical stakeholders.
Ethical, with a high level of personal integrity.

Nice to have

Experience in Higher Education is a plus.

The role

As an SEO & Content Manager for Schiller International University, your mission is to align content, SEO initiatives and website priorities with business objectives, recruitment goals and growth opportunities, driving organic visibility, website performance and audience engagement.

You will be responsible for managing Schiller's content and SEO roadmap across websites, landing pages, blogs, institutional communications and recruitment marketing initiatives. You will identify opportunities, prioritize initiatives, coordinate implementation across teams and partners, and leverage data and SEO insights to drive growth across our digital channels.

This role sits at the intersection of SEO, content strategy, website management and performance analytics. You will work closely with SEO, Digital Marketing, Web Development, Design, Product, Communications, Marketing Automation and external partners to prioritize initiatives, coordinate content efforts, translate data into actionable recommendations, and improve Schiller's organic visibility and website performance.

What you'll do

Own and manage Schiller's content calendar and SEO roadmap across websites, landing pages, blogs, institutional communications and recruitment marketing initiatives.
Identify,prioritizeand manage SEO and content opportunities based on business objectives, recruitment priorities, organic growth potentialand user needs.
Maintain visibility over content and SEO initiatives, including priorities, progress, dependencies, risks and opportunities, providing regular updates and recommendations to stakeholders.
Develop,optimize and maintain website content to improve organic visibility, user experience and conversion performance.
Conduct keyword research, search intent analysis and content audits using tools such as SEMrush,Ahrefs, Google Search Consoleand Google Analytics.
Translate SEO recommendations, performance data and website opportunities into clear priorities, actionable recommendations and content briefs.
Optimizecontent and website pages for SEO, including metadata, headings, content structure, internal linking, search intentalignment and other on-page best practices.
Coordinate content and website initiatives with developers, designers, marketers, communications teams and external partners, ensuring alignment across priorities and projects.
Act as the primary point of coordination between Marketing, SEO, Communications, Product, Web Development, Design, Marketing Automation and external agencies.
Monitor and analyze content and SEO performance, including rankings, traffic, engagement,conversions and lead generation metrics.
Follow SEO and content dashboards,identifyopportunities and areas for improvement, and translate performance insights into recommendations and priorities for stakeholders.
Evaluate the effectiveness of content and SEO initiatives and continuously optimize strategies based on data and business outcomes.
Leverage AI tools to improve research, content creation, optimization, workflow efficiency and content governance.
Ensure consistency in brand voice,messaging and content quality across all digital channels.
Proofread,editand review content to ensure accuracy,quality and adherence to brand standards.
Stay up to date with SEO best practices, AI developments, content marketing trends and emerging digital technologies.

Competencies

SEO Strategy
Content Strategy
Content Planning and Prioritization
Website Content Management
Website Optimization
Keyword Research
Search Intent Analysis
Content Optimization
Analytics and Data Interpretation
Business-Oriented Decision Making
Stakeholder Management
Cross-Functional Collaboration
Project and Priority Management
Digital Marketing
AI-Assisted Content Workflows
Problem Solving
Organizational Skills
Communication Skills
Adaptability
Attention to Detail
Results Orientation

About Schiller International University

Schiller International University is a private, American-style higher education institution offering undergraduate and graduate programs in business, international relations, and other fields. Founded in 1964, it operates campuses in the United States and Europe, providing a globalized education model with a focus on international perspectives and cross-cultural learning. The university is known for its small class sizes and a curriculum designed to prepare students for global careers.

In Spain, Schiller International University has a campus in Madrid, which is one of its key European locations. The university actively hires international faculty and staff, offering roles in academic coordination, marketing, and student services. For international professionals, Schiller provides an opportunity to work in a multicultural academic environment, with English as the primary working language, and a chance to contribute to a globally oriented educational mission.

Founded: 1964
Employees: 500–1,000
Headquarters: Largo, USA
In Spain: Madrid
Website: schiller.edu

Good to know if you are moving

Schiller International University has a campus in Madrid, Spain, which is a hub for its European operations.
The university offers roles in academic coordination, product management, and marketing, often requiring English proficiency.
International staff may benefit from a multicultural work environment with colleagues from various countries.
The university's global presence allows for potential mobility between campuses in the US and Europe.
Working at Schiller provides exposure to the international education sector, which is growing in Spain.

All open roles at Schiller International University