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Product Marketing Manager

Remote, Europe·Added 4 days ago (last checked 13 Oct)

Toloka

8 open roles

Overview

Work mode
Remote (Europe)
English
Required
Experience
6+ years

Visa options

  • The ad doesn’t mention sponsorship

    Not a refusal, but not a yes. Worth asking in your first message.

  • May fit the digital nomad visa

    A remote job for a company outside Spain: you apply yourself, no sponsor needed. It asks for about €2,849 a month in remote income.

More jobs that may fit the digital nomad visa

Skills

Requirements

What we're looking for

  • 6+ years of B2B product marketing experience in AI, ML, developer tools, data, cloud, or another technical category
  • Proven ownership of positioning, messaging, ICPs, launches, competitive intelligence, and sales enablement
  • Strong understanding of enterprise buying motions and technical audiences
  • Ability to translate complex products into clear customer value
  • Strong customer research, market analysis, and communication skills
  • Effective cross-functional leader who can operate in ambiguity, create structure, and execute hands-on

The role

As Product Marketing Manager, you will sit at the intersection of product, sales, marketing, and customers and turn complex AI capabilities into clear, differentiated stories that move the market.

Cross functionally, you will help determine who we are building for, which problems matter most, how we package our capabilities, why customers should choose Toloka, and how our teams communicate that value consistently across the customer journey.

You will initially focus on two major growth areas:

  • Enterprise and managed AI data solutions, helping frontier model labs, enterprise AI teams, and emerging AI companies train, evaluate, and improve increasingly sophisticated models and agents.
  • Toloka's self-service platform, helping AI engineers and researchers access expert human data and build data workflows faster and more independently.

This is a player-coach role. You will be expected to personally build the foundation while helping us develop a world-class product marketing function over time.

What you'll do

  • Own positioning and messaging across priority products, audiences, and use cases, translating complex AI/ML capabilities into clear, differentiated customer value
  • Define ICPs and priority use cases by turning customer, market, and sales insights into actionable segmentation and GTM recommendations
  • Lead go-to-market strategy for launches, solutions, and strategic initiatives, including audience, messaging, proof, competitive narrative, enablement, and measurement
  • Bring customer and market intelligence into the business to influence product, packaging, and GTM decisions
  • Own competitive intelligence and equip teams with clear differentiation, battlecards, objection handling, and guidance on where Toloka should compete
  • Develop customer proof through case studies, benchmarks, technical proof points, and quantified outcomes
  • Enable Sales with messaging, pitch narratives, discovery tools, use-case materials, and ongoing feedback from customers and the field
  • Shape thought leadership by turning Toloka's technical expertise, research, and market perspective into compelling category narratives

About Toloka

Toloka is a global technology company that provides a crowdsourced data labeling and AI training platform. It enables businesses to build, evaluate, and improve machine learning models by connecting them with a global network of human contributors who perform tasks like data annotation, content moderation, and search relevance evaluation. The company operates at scale, serving clients across industries such as e-commerce, search, and autonomous driving, and is known for its AI-driven approach to data quality and efficiency.

In Spain, Toloka has a presence with a focus on commercial and legal roles, as part of its broader European operations. The company's work culture is remote-friendly and international, with teams distributed across multiple countries. For international professionals, Toloka offers the opportunity to work in a fast-growing AI sector, with a diverse and multicultural environment, and the chance to contribute to cutting-edge machine learning projects.

Founded
2014
Employees
500–1,000
Headquarters
Lucerne, Switzerland

Good to know if you are moving

  • Toloka is a remote-first company, offering flexibility to work from anywhere in Spain.
  • The company has a strong international culture, with employees from over 20 countries.
  • Toloka is a leader in the AI data labeling space, providing exposure to cutting-edge technology.
  • The role in Spain is focused on commercial contracts, offering a chance to work in a legal and business capacity within a tech company.
  • Toloka provides competitive compensation and benefits, including stock options.

In their own words

About the company & team

At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domains-from doctors and lawyers to physicists and engineers-and boast one of the most diverse global crowds, representing over 100 countries and speaking 40+ languages. We are a well-funded startup with an enviable portfolio of clients including Anthropic, Amazon, Microsoft, Poolside, Recraft, and Shopify.

Recently, we secured strategic investment led by Bezos Expeditions and Nebius Group with participation from Mikhail Parakhin, CTO of Shopify and board advisor to leading GenAI companies, who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world: USA, UK, the Netherlands, Serbia, and more.

Additional information

It has come to our attention that an individual or group is fraudulently impersonating Toloka to post fake jobs and solicit personal information from applicants. Please be aware:

  • Official Communication: Our recruiting team will only contact you from an official "toloka.ai" email address. We will NEVER use Gmail, Yahoo, Tolokainc, toloka.inc, or other personal or seemingly business email accounts.
  • Our Process: We will never ask for your bank account details, credit card number, or any fees as part of the application or interview process.
  • Official Listings: All legitimate job openings are posted on our official careers page: https://toloka.ai/careers#job-list

What to do: If you see a suspicious job posting or have been contacted by someone you suspect is a scammer, please do not provide any personal information. Instead, report the incident to us directly at security@toloka.ai and report the profile/post to LinkedIn. We are taking this matter very seriously and are working with the appropriate parties to resolve it.

Thank you for your vigilance!

To learn how we collect, use, disclose, and store personal data, check out our Privacy Notice.

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