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Product Marketing Manager

On-site in Barcelona·Full-time·Added 6 days ago (last checked 9 Oct)

Payhawk

10 open roles

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Overview

Work mode: On-site, Barcelona
Contract: Full-time
English: Required
Experience: 2+ years

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Skills

Requirements

What we're looking for

2+ years of B2B product marketing or equivalent experience
Strong communication skills, with deep expertise in writing and storytelling
Experience delivering live enablement
A track record of turning complicated concepts into clear, engaging content, such as white papers, web pages, videos, ROI calculators and presentations
Proven ability to use advanced AI tools to speed up marketing results, especially for content generation, rapid messaging optimisation and market intelligence analysis
An analytical, data-driven approach to decision-making
A customer-obsessed mindset
Humility combined with ambition
Eagerness to make an impact

Nice to have

Experience in B2B SaaS and/or a high-growth startup environment

Pay & benefits

What you'll get

Recharge properly - 30 days of paid holiday
Change the view - a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona
Win together, celebrate together - regular team-wide events that are actually worth showing up to
Covered, properly - additional medical care
Stay in the game - a sports card, fully funded, for the gym, classes, or your sport of choice
Commute easily - a monthly travel allowance that covers getting to and from the office
Use what you build - hands-on access to the actual product you're hiring people to help build

The role

You will lead the go-to-market strategy for one of Payhawk's global GTM Pods, a small cross-functional squad focused on growing a specific product area. You will report to the Director of Product Marketing and work closely with product leadership. This role sits within the travel GTM pod.

What you'll do

Build deep expertise in our buying audience (customers and personas) and become the central source of that understanding.
Become a market expert for your product, including competitor strengths and weaknesses, target audience pain points and the tech ecosystem.
Give Sales and Marketing teams a clear view of why Payhawk is valuable to our buying audience.
Oversee how product positioning, value propositions and messaging are created, and make sure they are rolled out consistently and improved over time.
Work with Marketing and Sales Enablement to produce campaigns and content for the entire customer lifecycle.
Partner with Product to define product strategy and roadmap, based on market and sales insights.
Partner with Product on Design Sprints to research and plan the go-to-market proposition for new features.
Lead the creation and maintenance of competitive enablement for Sales and Product teams.
Oversee goals, strategy and execution for new product and feature launches.
Act as the link between Product and Commercial teams, so both share the same understanding and stay strategically aligned.
Track and measure win rate, deal velocity, pipeline, adoption and expansion, and keep iterating based on the results.

About Payhawk

Payhawk is a global spend management platform that combines corporate cards, expense management, accounts payable, and reimbursements into a single solution. Founded in 2018, the company has grown rapidly, serving over 3,000 customers across 35+ countries and raising significant funding (over $100M) to fuel its expansion. Its platform is used by finance teams to automate and control company spending, with a strong focus on international scalability.

Payhawk has a significant presence in Spain, with its Barcelona office serving as a key hub for product, engineering, and commercial teams. The company operates with a hybrid work model and a diverse, international team, making it an attractive destination for professionals looking to work in a fast-paced fintech scale-up. For international hires, Payhawk offers relocation support and a culture that values autonomy and impact, with opportunities to work across global markets.

Industry: Fintech
Founded: 2018
Employees: 500–1,000
Headquarters: London, UK
In Spain: Barcelona
Website: payhawk.com

Good to know if you are moving

Payhawk's Barcelona office is a major hub for engineering and product roles, offering a vibrant tech scene and a Mediterranean lifestyle.
The company supports international hires with relocation assistance and visa sponsorship for eligible roles.
Work culture is hybrid, with a focus on flexibility and work-life balance, common in Spanish tech hubs.
English is the primary working language, making it accessible for non-Spanish speakers.
Payhawk has a global client base, offering opportunities to work on international projects and with diverse teams.

In their own words

About the company & team

Payhawk is one AI-powered spend management platform for scaling businesses - corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature - and we hire the top 1% of talent in every function to keep building it that way.

Why Payhawk
Payhawk, where the bold builders make an impact.

We're not a family, we're a high-performance team - and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it.

Give: Honest opinions, real ownership, a focus on outcomes.
Get: A front-row seat to a market leader in one of the fastest-moving industries.

Additional information

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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