Digital Analytics Implementation Specialist

• Flexibility: You will balance your personal and professional life with a start time between 8:00 and 9:30 and an end time from 5:00 PM onwards, and Friday afternoons will be free for you.
• Unique facilities: you will experience the #TOUSLifestyle in unique facilities with spaces that inspire and foster collaboration and networking with our #HQ-TOUSCommunity.
• Boutique Restaurant: when you come to the office, you can enjoy a daily menu with local products starting at €3. During your breaks, you will love our coffee bar. We want you to take care of yourself😉!
• Great work environment: good camaraderie and the human quality of our people come first, so you will find it easy to adapt and feel integrated from day one.
• 30% discount on all our products. In addition, you can enjoy special sales throughout the year. If you aren't already, you'll end up becoming a #TOUSLover.
• Salary flexibility: part of your salary can be allocated to services such as food, training, or health insurance, saving you taxes.
• Coffee Chats: You will enjoy pleasant conversations while sharing a coffee with our directors. In these chats, you will exchange ideas, experiences, and projects.
• TOUS Connect: All the information you need with just one click! You will have a corporate intranet to keep up with everything happening in the company.

Do you consider yourself a person with technical curiosity, capable of understanding both the details of tracking and the end-to-end data vision? Are you collaborative, with a continuous learning attitude, organized, and focused on data quality? If the answer is YES, keep reading! 👇

As a Digital Analytics Implementation Specialist 📦 you will ensure the quality of digital data from its capture (tagging, consent integrations, campaign tracking) to its availability in BigQuery and reporting tools.

• More than 2 years of experience in digital analytics or measurement implementation, ideally in e-commerce environments.
• Solid experience with Google Tag Manager, GA4, and CMP tools (OneTrust, Cookiebot, etc.).
• Good understanding of web performance and the impact of tags on loading and Core Web Vitals.
• Practical knowledge of SQL; experience with BigQuery or other cloud data warehouses will be valued.
• Familiarity with data integrations from Google Ads, Meta Ads, and other paid media sources.
• Ability to connect APIs or automate workflows with Python or Apps Script.
• A mindset focused on data quality, documentation, and continuous improvement.
• Advanced English level to communicate effectively with different stakeholders.

Your main responsibilities will be: 📜

• You will design, implement, and maintain tagging strategies in Google Tag Manager (GTM) and other platforms (Meta, Ads, CMPs, etc.).
• You will monitor and optimize data collection in GA4, ensuring alignment with business needs and consent compliance.
• You will collaborate with development teams to ensure robust event instrumentation (DataLayer).
• You will build and maintain data pipelines in BigQuery to unify information from GA4, media platforms, and CRM.
• You will create and maintain dashboards in Looker Studio and SQL queries for reporting and analysis.
• You will participate in attribution projects, performance tracking, and campaign measurement.
• You will document and version digital data implementations (data dictionary, schemas, audits).

ARE YOU IN? WE ARE WAITING FOR YOU!