Paid Media Performance Manager

Hybrid in Villanueva de la Cañada·Full-time·Added yesterday

Universidad Alfonso X el Sabio

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Overview

Job details

Permanent contract
Full-time hours.
Hybrid
Office and home days — the ad has the split.

Requirements

Have the right to work in Spain
Universidad Alfonso X el Sabio doesn't mention sponsorship in the ad.
Be near Villanueva de la Cañada for hybrid days
No relocation package mentioned.
Have 5+ years of experience
Mid-level role.

This job was automatically translated to English.

Pay & benefits

What you'll get

As a UAX employee, you will be able to enjoy a series of benefits, which we outline below:

Contract Type: We offer you a permanent full-time contract.
Flexible remuneration: which you can allocate to health insurance, meal vouchers, childcare vouchers, and transport cards.
The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco
Take advantage of all the services and benefits of working on a university campus
Enjoy the Be Healthy plan with numerous activities for employees such as: running club, pilates classes.
Discount

Requirements

What we're looking for

Mastery of the Paid Media technical ecosystem:

• Conversion tracking

• Enhanced conversions

• Server-side (valued)

5+ years of experience in managing performance-oriented Paid Media campaigns.
Demonstrable experience managing high budgets.
Advanced proficiency in:

• Google Ads

• Meta Ads

• Tracking and attribution platforms

Experience leading external agencies.
Strong orientation toward business and results.
Advanced analytical capacity.
Deep knowledge of the digital acquisition funnel.
Autonomous, structured profile with a high capacity for prioritization.

Experience in highly competitive sectors (education, fintech, insurance, telco, etc.)

Knowledge of:

• GA4

• Advanced attribution models

• Experience in multi-brand projects.

The role

Do you want to develop your professional career at Spain's leading private university?

At UAX - Universidad Alfonso X el Sabio, we offer you the opportunity to grow professionally in an organization in full expansion, with a strong commitment to innovation, learning, and social impact. Being part of UAX means contributing to a university community connected to business reality and oriented towards the sustainable development of society.

The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco

In UAX you will

What you'll do

Define and lead the paid acquisition strategy for the assigned brand.
Direct management of the monthly/annual budget with a focus on ROI, CPL, and CAC.
Planning and execution of campaigns in:

• Google Ads (Search, Performance Max, Display, YouTube)

• Meta Ads (Facebook & Instagram)

• TikTok Ads (if applicable)

• Other relevant performance channels depending on the mix.

Creation of scalable, performance-oriented campaign structures.
Continuous optimization of bids, audiences, creatives, and landings.
Exhaustive control of the full funnel.
Lead the relationship with Paid Media agencies.
Define clear objectives, KPIs, and SLAs.
Validate strategies, campaign structures, and optimization proposals.
Weekly monitoring of performance and lead quality.
Demand strategic vision and business focus (not just tactical execution).
Deep analysis of results by channel, campaign, and funnel.
Development of operational dashboards for daily/weekly monitoring.
Identification of growth and scalability levers.
Data quality control alongside analytics (tracking, conversions, attribution).
Periodic presentation of results to internal stakeholders.
Close work with teams in:

• Analytics & CRO

• UX/UI

• Content and creativity

About Universidad Alfonso X el Sabio

Universidad Alfonso X el Sabio (UAX) is a private Spanish university offering a broad portfolio of undergraduate, postgraduate, and vocational training programs across health sciences, engineering, business, technology, education, and music. With campuses in Madrid, Málaga, and Oviedo, as well as a robust online learning platform, UAX serves thousands of students and employs a diverse academic and corporate workforce. The university is known for its practical, simulation-based teaching methods and partnerships with leading institutions like the Rafa Nadal School of Sport.

Industry: Higher Education
Founded: 1993
Employees: 1,000–5,000
Headquarters: Villanueva de la Cañada, Madrid, Spain
In Spain: Madrid, Málaga, Oviedo
Website: uax.com

Good to know if you are moving

UAX has multiple campuses across Spain, including Madrid (Villanueva de la Cañada), Málaga, and Oviedo, offering opportunities in different regions.
The university offers both on-site and online roles, providing flexibility for international candidates.
Job openings include academic, research, and corporate positions, with some requiring Spanish language proficiency (e.g., French for admissions roles).
UAX is a private university with a strong focus on health sciences, engineering, and technology, making it a relevant employer for professionals in these fields.
The university has partnerships with institutions like the Rafa Nadal School of Sport, which may offer unique career opportunities.

In their own words

About the company & team

Continuous professional growth: We
Impact and purpose: Every project has a clear purpose: to improve people's lives through education and innovation.
A close-knit, collaborative, and demanding culture:__S
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