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UX Writer

Hybrid in Madrid·Added 1 month ago (last checked 7 Oct)

VML

15 open roles

Overview

Work mode
Hybrid, Madrid
Experience
2+ years
Benefits
Flexible pay plan

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Skills

Nice to have

This job advert was originally written in Spanish.

Requirements

What we're looking for

We are looking for a person with 2 to 4 years of experience as a UX Writer or Content Designer, for the Product and Content area of VML The Cocktail. You will be key in creating clear, useful, and attractive digital experiences for our users, leveraging the latest tools and methodologies, including Artificial Intelligence.

Nice to have

  • Have a deep passion for words and an unwavering user-centric approach. We need you to identify the communication needs of the digital product and solve them through different types of text: interface copy, transactional messages, tooltips, FAQs, etc.
  • Are UX-oriented and passionate about continuing to learn about user stories, screen flows, wireframes, prototypes, and design systems, understanding how content integrates into every stage.
  • Are a person capable of conveying brand values and personality in the content, creating an authentic and meaningful connection between the brand and people.
  • Have an exceptional eye for detail. You understand the importance of maintaining consistent, clear, concise, and accessible content throughout the entire user experience. You are enthusiastic about the idea of creating and maintaining content style guides for digital products.
  • Understand the weight and impact that words have on visual composition and information architecture, and how they contribute to the usability and accessibility of the product.
  • Are capable of defending your content decisions based on user research, data, and UX principles, and of advocating for user needs within the product team.
  • Have curiosity and experience in the practical application of Artificial Intelligence tools in your daily workflow to improve efficiency, research, and content quality.

Pay & benefits

What you'll get

  • 🧐 Flexible hours
  • ✈️ 25 vacation days per year + Christmas Eve and New Year's Eve if they fall on weekdays
  • 💻 Hybrid, full remote, or in-person model.
  • 🎓 Personalized career plan and continuous training
  • 👩 🏫 Improve your English level with training classes
  • 🙌 We have no dress code. Come to work however you want.
  • 🛍️ Exclusive discounts and time for your growth.
  • 💳 Access to Cobee, the best flexible compensation system.
  • 🤱🏼 Maternity support initiatives and equality and diversity policies.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

The role

What you'll do

  • Design and write strategic content for digital products: from interface microcopy (desktop and mobile), onboarding flows, push notifications, to acquisition landings and error messages, ensuring clarity and coherence.
  • Conceptualize and design digital products in close collaboration with UX, SEO, Design, and Development teams, providing content solutions that solve user problems and support business objectives.
  • Participate actively in user research processes and usability tests to validate content and identify opportunities for continuous improvement in the digital product.
  • Contribute to the general content strategy of the product, helping to define the brand voice and tone across all digital interactions.
  • Explore and apply Artificial Intelligence tools for content optimization and generation, including prompt engineering and the creation of conversational agents or content assistants that improve the user experience.

Who are we?

We are an international consultancy that works on transformation through design, understanding that today, designing means helping organizations navigate a rapidly changing world, where technology, artificial intelligence, and new forms of relationship are redefining how we live, decide, and connect with brands.

We design for complex contexts, where people, platforms, and agents coexist, and we accompany our clients from the definition of challenges to the real activation of impactful solutions. We don't just think about products or experiences, but about new ways of relating brands, people, and systems.

For us, design is not an aesthetic layer or an isolated phase. It is a way of understanding change. A system that connects business, strategy, technology, and human behavior. Our work consists of shaping the new, transforming uncertainty into decisions, and helping organizations find their place in an increasingly automated, conversational, and living environment.

If you are interested in working where AI, platforms, and technology are discussed, but also people, culture, ethics, and meaning; where you are expected to have a point of view and a desire to question how we do things, VML The Cocktail could be your place.

The Design area

In the Design area, we shape how brands exist and relate in a world that is changing fast. A world where people, platforms, and intelligent agents coexist, where technology is no longer just a tool, but an active part of how we make decisions, trust, and build relationships.

We work hand in hand with business, technology, marketing, and creativity to transform ideas into realities. Design is the meeting point between all of them: where strategy, product vision, technical capability, and brand narrative align. Where the abstract becomes something concrete, usable, and impactful.

Designing today is much more than creating interfaces or products. It is rethinking relationship models, behaviors, and expectations. It is helping organizations move with purpose through uncertainty, to make better decisions, and to convert complexity into clear, human, and relevant experiences.

We believe in a design that orchestrates. That connects disciplines, understands the business, dialogues with technology, and relies on creativity to generate solutions with personality and ambition.

We look for people with a broad perspective, comfortable working in cross-functional teams, with sensitivity for the human and ambition for the technological. Curious people, with a desire to learn, to question the established, and to participate actively in the construction of new ways of relating brands, products, and people.

About VML

VML is a global marketing and communications agency that creates connected brands to drive growth, combining creativity, data and technology for its clients. The company operates at scale with 26,000 people across more than 150 offices in over 50 markets worldwide, and is a WPP company.

Its core expertise spans Brand Experience, Customer Experience and Commerce, delivered across strategy, creative, technology, data and commerce. Guided by a 'human first' philosophy, VML works to build brand experiences, digital customer experiences and commerce solutions that deliver measurable business results for global brands.

Industry
Marketing
Employees
26,000
Website
vml.com

In their own words

About the company & team

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Additional information

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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