The English-language job board for Spain

SEO & GEO Lead

Hybrid in Madrid·Added 18 days ago

VML

24 open roles

Apply

Overview

Job details

Hybrid
Office and home days — the ad has the split.

Requirements

Have the right to work in Spain
VML doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Be near Madrid for hybrid days
No relocation package mentioned.
Have 3+ years of experience
Mid-level role.

This job was automatically translated to English.

Pay & benefits

What you'll get

Because you will have the opportunity to build strategic capability in the midst of transformation, work with major brands, and lead projects that will define how a brand is discovered and chosen in the era of artificial intelligence.

If you are interested in connecting strategy, Search, AI, business, and international leadership, we want to meet you.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Requirements

What we're looking for

Solid experience leading SEO strategies and projects in complex and international environments.
Advanced knowledge of technical SEO, content, and analytics.
Practical knowledge of GEO, LLMs, generative engines, and new AI-driven search experiences.
Experience applying AI to analysis, research, automation, and process improvement.
Consultative and commercial profile, with the ability to generate trust and convert business challenges into concrete proposals.
Experience in pre-sales, negotiation, and leadership of multi-market projects.
High level of English: you will use it regularly in meetings, presentations, and negotiations with international clients and teams.
Ability to lead through influence, make decisions, and mobilize multidisciplinary teams.

The role

We are looking for a person to take leadership of our international SEO and GEO proposal, bring it to market, and direct the projects we develop with global clients.

A profile with strategic vision and depth in Search, but also with a client-facing presence: capable of detecting opportunities, building proposals, negotiating, presenting in English, and mobilizing international teams.

What you'll do

Turn SEO and GEO into a differentiated, scalable proposal connected to the business, capable of competing in a scenario where traditional search engines and generative engines coexist.

You will work hand-in-hand with the company's current GEO proposal manager: you will combine knowledge, market vision, and client experience to consolidate the offering and accelerate its international growth.

What you will lead

The international proposal: evolution of the offering, methodology, services, use cases, and market positioning.
Client relationships: discovery, meetings, workshops, and presentations in English to senior stakeholders.
Negotiation: definition of scope, priorities, deliverables, timelines, teams, and project conditions.
Global projects: strategic direction and coordination of teams and markets, from proposal to delivery.
AI innovation: incorporation of tools, agents, and automations to better analyze, work faster, and raise the quality of our solutions.
AI positioning: strategies so that brands gain presence, authority, mentions, and citations in search engines and generative engines.

About VML

Industry: Marketing
Website: vml.com

In their own words

About the company & team

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Search is changing. And we want to lead that change.

At The Cocktail, we combine creativity, design, technology, data, and artificial intelligence to transform the relationship between brands and people.

Today, being visible no longer just means appearing on Google. It also means that a brand is understood, cited, and recommended by AI systems such as ChatGPT, Gemini, or Perplexity. That is why we are building an international proposal that connects SEO, GEO, content, technology, and business.

Additional information

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

All open roles at VML