Paid Media Specialist

• University degree, either Bachelor's or Master's, in Marketing, Advertising and PR, Business Administration, or similar fields.

• 3+ years of experience in Paid Media, developing strategies and running campaigns across

  different paid media channels, especially in SEA.

• Knowledge of the latest trends and developments related to Paid Media, both SEA and Social.

• Analytical skills and ability to handle a high volume of data.

• Advanced Excel skills, including pivot tables and formulas, as well as PowerPoint.

• Experience in automating tasks relevant to campaign management through AI.

• English C1.

• Experience in Demand Gen and YouTube will be a plus.

• You will be part of the world leader in online booking for excursions and guided tours in Spanish💃🏽.

• Young, travel-loving spirit and a great work environment. +20 nationalities🌏!

• There is life beyond work: Flexible working hours (you manage your start and end times), intensive working day in summer, hybrid work model, as well as other work-life balance measures.

• 24 working days of vacation! Need more time off or personal time? With Cividías, you can buy extra vacation days each year.

• Teambuilding events 🎉 (afterworks, paddle, football, tours, parties, contests, etc.)

• Voluntary flexible compensation plans to get the most out of your salary.

• Healthy team, happy team! We always have fruit available in the office 🍊 and we co-fund your gym membership🧘🏽♀️.

• You'll never stop learning: development plans, ongoing training, and English classes with native teachers.

• Enjoy our +90,500 activities with a great discount.

• Work in the heart of Madrid. Offices right on Gran Vía.

Are you passionate about travel🛫, culture🗽, leisure🎡, and do you want to be part of the growth of the #1 company in activities, excursions, and tours in Spanish worldwide? We are a dynamic, multicultural, and innovative team that sees every day as a challenge and a new opportunity to grow together with the company.

If you want to conquer the world with us, we're waiting for you🚀!

We are looking for someone to join our Performance team as a Paid Media Specialist with a profile capable of combining campaign execution, strategic planning, and analytical reporting. You will be responsible for managing, optimizing, and analyzing our campaigns across various platforms, ensuring content reaches the right audience with maximum impact, and using data to maximize return on investment and directly contribute to Civitatis's growth.

• Development and implementation of online advertising campaigns, mainly SEA

  (Google Ads, Bing Ads, and any search engine available in the market).

• Optimization based on set objectives (focus on revenue and ROI), as well as the continuous

  improvement of advertising and business KPIs.

• Budget control for the market: budget, invoices, secondary expenses.

• Functional reporting (not just numerical) and analysis of campaigns and results, in order to make data-driven decisions.

• Analysis of trends, the market, and all related factors to propose improvements in campaigns and drive their growth.

• Participation in strategies and monitoring of results across all active channels in the market (not only Search, but also Social, Programmatic, App, Retargeting, etc.), providing functional insights that help continue improving results.

• Manage, as a product specialist, the assigned technologies or platforms, being the person responsible for the channel and coordinating communications with partners, training sessions, events, etc.

• Participation and close collaboration with the Brandformance team (management of upper funnel channels such as Meta, TikTok, Programmatic, Demand Gen, and YouTube, working hand in hand to provide both strategic and operational support, carrying out optimization and strategy review functions to help find synergies between lower and upper funnel).