Trade Marketing Manager

• • Increase in sell-out of the brands and categories under their responsibility.
  • Level of execution (quality, simplicity) of promotional activations.
  • Quality and coverage of visibility materials in pharmacies.
  • ROI of campaigns and promotional actions. Extraction of learnings and recommendations.
  • Compliance with timings and budget.
  • Satisfaction and adoption of initiatives by the commercial network.
  • Contribution to market share growth and brand penetration.

The Trade Marketing Manager will be responsible for leading the activation of Consumer Healthcare brands in the pharmacy channel, transforming marketing strategies into execution plans that maximize brand sell-out through excellence in point-of-sale activation and strengthen pharmaceutical recommendation.

They will work cross-functionally with the Marketing, Sales, Key Account Management, E-commerce, Finance, Supply chain teams, and external partners to guarantee excellent execution at the point of sale, aligned with business objectives and the strategic priorities of the brands.

They will be responsible for developing tools, materials, and promotional initiatives that allow for maximizing the commercial impact of campaigns and optimizing the experience of the pharmacy and the shopper.

• Brand activation and commercial execution
  • Develop and implement Shopper & Trade Marketing plans for the Consumer Healthcare brands.
  • Translate brand strategies into concrete activation initiatives for the pharmacy channel.
  • Design and coordinate promotional campaigns aimed at increasing rotation and sell-out.
  • Ensure consistent and excellent execution of promotional activities across the commercial network.
• Management of promotional materials and visibility
  • Lead the development of point-of-sale materials, visibility tools, and merchandising elements.
  • Design promotional packs and activation mechanics aligned with brand objectives.
  • Guarantee the correct implementation of materials in coordination with Marketing, Sales, KAMs, and external providers.
  • Ensure execution consistency with brand positioning and identity.
• Pharmacy training and engagement:
  • In collaboration with Marketing and the Medical Department, develop training materials aimed at pharmacy staff to improve brand recommendation.
  • Create tools that facilitate commercial argumentation and the communication of product benefits.
  • Collaborate with commercial teams to identify barriers and opportunities at the point of sale.
• Management of the promotional calendar
  • Lead the planning and coordination of the promotional grids for the Consumer Healthcare brands.
  • Guarantee alignment between Marketing, Sales, KAMs, e-commerce, Finance, and Supply Chain.
  • Supervise the correct deployment of promotional actions, ensuring their operational viability and profitability.
• Cross-functional collaboration
• • Act as a link between Marketing and Commercial to ensure the effective execution of brand strategies.
  • Collaborate closely with the sales network and KAM groups.
  • Lead cross-functional projects, influencing teams without direct hierarchical responsibility.
• Budget and provider management
  • Manage the annual Trade Marketing budget, guaranteeing efficient investment.
  • Supervise POS agencies, production, creativity, and promotional providers.
  • Monitor costs, timings, and execution quality.
  • Evaluate the return on promotional investments and identify the return on actions, as well as optimization opportunities.