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- Experience in a business-to-business (B2B) environment, high-tech products/services
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience communicating results to senior leadership
- Speak, write, and read fluently in Spanish
- Speak, write, and read fluently in English, and have the ability to take direction in English
- Bachelor's degree, or MBA in management, business administration, economics, engineering, marketing
- 10+ years of professional marketing experience across program, campaigns, operations and events in a BtoB/IT environment in Spain/Portugal.
- Experience with marketing technologies, martech stack, across marketing automation, social media platforms, CRM (Salesforce.com), data analysis and reporting tools.
- Experience in creating account based enterprise marketing plans
- Speak, write, and read fluently in Portuguese
- Track record of building insight-led engagement programs that drive executive-level relationships, pipeline acceleration, and revenue growth in complex B2B environments
Amazon Web Services Europe South (Spain, Italy and Portugal) is seeking a Senior Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for strategic enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through insight-led, personalized marketing initiatives.
The ABM Manager will own the end-to-end strategy and execution of ABM programs, working backwards from customer needs to create data-driven, multi-channel engagements that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence and align cross-functional stakeholders including account teams, sales managers, and partner organizations.
Key job responsibilities
• Design and execute ABM campaigns (1:1, 1:few) aligned with area and global frameworks that drive measurable business impact
• Partner with account teams to translate account priorities into insight-led marketing programs
• Develop customer value propositions and orchestrate executive engagement programs that deepen relationships within target accounts
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Execute multi-channel programs (events, digital) that deliver personalized account experiences
• Collaborate with demand generation and partner marketing teams to ensure ABM programs integrate with broader go-to-market efforts
• Track and report on program performance, using data to optimize and scale successful approaches
• Drive operational excellence through standardized processes, documentation, and best practices
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with the global ABM community to share learnings and adopt proven practices
A day in the life
Every day starts with the customer. You'll review account intelligence and buying signals, partner with account teams to align on priorities, and coordinate joint engagements with Demand Generation team and Partner Marketing. You'll be hands-on - building precision events, launching multi-channel campaigns, crafting personalized content, and orchestrating executive engagement programs. You'll analyze performance data to optimize and scale what works, share best practices with the broader ABM community, and collaborate across teams to support customers and shared demand drivers across your region. The challenge: turning deep account insights into precision marketing that drives revenue, relationships, and reputation.
About the team
We are the AWS Europe South Marketing team, part of the broader AWS Marketing organization, covering Spain, Italy, and Portugal. We deliver Account-Based Marketing for strategic enterprise customers, working closely with account teams to turn deep customer understanding into personalized engagement that earns trust and accelerates business outcomes. We are guided by Amazon's Leadership Principles in everything we do. If you thrive in fast-paced environments where you can shape strategy and see direct impact on customers, this is the team for you.
Online application
Assessments
Online test · Not every role
Role-specific online assessments where the role requires them.
Phone screening
Phone call · Not every role
If you meet the basic qualifications you may be asked to complete a phone screening.
Interview loop
With current employees
Individual interviews with current employees, each assessing different aspects of your skills and experience; in person or remote.
Amazon is a global technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the world's largest employers and operates a vast network of fulfillment centers, data centers, and corporate offices across the globe. In Spain, Amazon has a significant presence with corporate offices in Madrid and Barcelona, as well as numerous fulfillment and data center facilities, including in Huesca and other regions. The company is known for its customer-centric culture, innovation, and fast-paced work environment, offering a wide range of roles from engineering and operations to corporate and creative positions.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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