bonÀrea Agrupa is the corporate group behind bonÀrea, a Spanish food and services group with its corporate address in Guissona (Lleida). Its model is built on selling food 'directo del campo' — direct from the field, with guaranteed origin and no intermediaries — through food stores, buffet-restaurants, service stations, agrocentros serving the livestock and farming world, and Cash&Carry Food Service outlets for professionals. Beyond food, the group runs energy services (fuel, electricity, gas), telecom, insurance and tax/accounting/labour advisory services, CaixaGuissona banking, and a foundation active in elderly care, sport and health, and education.