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National Key Account Manager - Off-Trade

On-site in Barcelona·Added 10 days ago

Brown-Forman

2 open roles

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Overview

Requirements

Have the right to work in Spain
Brown-Forman doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Work on-site in Barcelona
No relocation package mentioned.
Have 6+ years of experience
Mid-level role.
Driving licence
EU licences are valid in Spain; most others only for six months after you become resident.

Pay & benefits

What you'll get

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requirements

What we're looking for

Proven track record in Key Account Management within Fast-Moving Consumer Goods (FMCG), preferably in spirits, wine, or premium beverages.
Deep understanding of Off-Trade channel dynamics, trade margin structures, and promotional mechanics.
Strong financial acumen (P&L management, trade spend optimization, gross margin analysis) paired with strategic negotiation skills.
At least 6 years in key account management in the Spirits industry.
Strong presentation skills
Advanced English speaking and writing skills
Driving license
High availability to travel nationally (more than 50%)

The role

As the National Key Account your overall objective is to develop and implement the sales strategy per customer in alignment with Brown Forman Spain (BFS)'s strategic objectives, and to manage the customer relationship on an ongoing basis.

Based within the country sales structure the Key Account is responsible for a group of national off trade customers. The role has accountability for the full scope of BF´s commercial interaction with the customers, ranging from the development of sales strategy per customer to the management of promotional activities. The role requires close cross functional interaction with trade marketing, planning, marketing, logistics and finance.

What you'll do

Commercial and Financial Performance: Responsible for achieving strategic objectives per customer including volume, turnover and gross profit.
Strategic Account Management: Build and maintain high-impact, long-term partnerships with national account buyers through consistent engagement, joint business planning (JBP), and routine on-site commercial reviews.
Promotional Strategy & Budget Execution : Design, deploy, and evaluate promotional strategies tailored to each customer. Allocate and optimize trade spend and continuous improvement in the management of the accounts by identifying opportunities for efficiency and profitability.
Negotiation & Commercial Term: Responsible for managing customer negotiations in relation to BFS´s commercial strategy and the customers trading terms
NPD Launch Strategy Responsible for developing customer new product launch plans and ensuring successful implementation.
Field Execution & Field Force Alignment: Together with Head of Off-Trade set goals for the outsourced off trade team, follow up their performance and ensure flawless execution at the point of purchase.

What Makes You Unique

Knowledge of Finance, Trade Marketing, Category Development and business processes.
Desirable multifunctional experience and /or geographic.
Spirits Industry experience.

About Brown-Forman

Brown-Forman is a global spirits company headquartered in Louisville, Kentucky, USA, with a portfolio of premium and super-premium brands including Jack Daniel's, Woodford Reserve, and Finlandia. The company operates in more than 170 countries and has corporate offices and production facilities in over 70 cities worldwide. In Spain, Brown-Forman has a presence in Barcelona, where it manages sales and marketing activities for its brands in the Iberian region.

Industry: Spirits
Founded: 1870
Employees: 5,000–10,000
Headquarters: Louisville, USA
In Spain: Barcelona
Website: brown-forman.com

Good to know if you are moving

Brown-Forman has a corporate office in Barcelona, Spain, which serves as a hub for its Iberian operations.
The company offers a global career environment with opportunities in sales, marketing, and operations across multiple countries.
Brown-Forman emphasizes a culture of integrity, respect, and teamwork, and supports employee growth and development.
The company is committed to responsible drinking and sustainability, which may appeal to professionals aligned with these values.

In their own words

About the company & team

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Additional information

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

All open roles at Brown-Forman