Key Account Manager - Appliance & Heavy Duty - Iberica

Your role Develop and execute Key Account Management strategies and plans to achieve local and regional business objectives, including annual revenue and mid-term targets. Manage key accounts and their relevant sites across Iberia in the rail, heavy equipment, appliances, lighting, special and recreational vehicles industries. Act as the main point of contact for key customers, anticipating their needs and building long-term relationships with key stakeholders and executives. Identify and develop business opportunities within assigned accounts, manage business development budgets and implement new customer acquisition plans. Translate customer strategies and priorities into joint innovation roadmaps, representing regional customer needs in HQ product and service decisions. Drive customer approvals, promote upstream solution selling and monitor local market trends to adapt pricing and promotional strategies. Define account-specific pricing, negotiate contracts and ensure the fulfillment of commercial commitments and policies. Coordinate internal resources and collaborate with cross-functional and cross-regional teams to execute account strategies and share best practices. Drive organic sales growth and margin targets, monitor financial KPIs and proactively manage account performance. Ensure accurate and timely sales forecasts, monthly reports and CRM updates, while promoting the adoption of digital tools to streamline workflows.