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Operational Shopper Marketing Manager

Hybrid in Murcia·Full-time·Added 7 days ago (last checked 15 Oct)

Overview

Work mode
Hybrid, Murcia
Contract
Full-time
Experience
5+ years
Education
University degree
Benefits
Flexible pay plan

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

  • University degree recommended in Marketing, Business Administration, Economics, or related areas.
  • Minimum of 5 years of experience in similar roles within the Trade Marketing, marketing, or Sales sector.
  • Consolidated experience in managing merchandising teams/point-of-sale managers.
  • Deep knowledge of shopper marketing strategies and consumer behavior.
  • Analytical skills to interpret data and make decisions based on results.
  • Ability to work in a team, manage projects, and lead multidisciplinary initiatives.
  • Proficiency in digital tools and analysis software; BI tools and knowledge of POS monitoring tools, such as Vincle, Forms, Involves, are recommended.

Pay & benefits

What you'll get

International project within one of the leading companies in the sector

Time for you and your loved ones: flexibility, 08:00-15:00 schedule during the months of July and August so you can enjoy the beach in summer!

Access to the flexible compensation plan

Emotional support program with an online psychologist available 24 hours for you and your family members

Access to a discount platform with infinite options

Sale of Fini products at a reduced price

Continuous and personalized training provided by the company

And above all, we offer you the opportunity to be part of this great team, accompanied by people excited about every project, innovative, and with INFINITE opportunities to learn and grow!

We love creating sweet moments, also for those who want to be part of our team.

That is why we work to ensure our selection processes are inclusive and accessible. If you need any support or adaptation during the process, let us know. We want you to be able to show us all your talent under the best conditions.

The role

Are you passionate about transforming a visit to the point of sale into an opportunity for success?

We are looking for the person who turns strategy into action, data into results, and shelves into authentic shopping experiences.

As Operational Shopper Marketing Manager, you will be the one driving excellence at the point of sale, helping the field team grow, and detecting new opportunities to ensure our brand shines at every point of sale.

If you are motivated by leading people, working side by side with the sales team, and leaving your mark on the business, keep reading because this challenge bears your name.
Because selling more is good. But doing it with a motivated team, impeccable execution, and enjoying the journey is much better.

What you'll do

Key responsibilities

  • Lead and develop the field team, supporting supervisors and point-of-sale managers to help them grow, improve their performance, and achieve the area's objectives.
  • Ensure excellent execution at the point of sale, guaranteeing that our brand stands out through correct implementation, visibility, assortment, and product exposure.
  • Define and optimize routes and team activity, ensuring the best possible coverage and maximum resource utilization in the Impulse and Food channels.

  • Analyze results and detect opportunities for improvement, transforming market and execution data into concrete actions that drive sales.

  • Drive action plans to increase sell-out, working in a coordinated manner with the Sales and Marketing teams to maximize our brands' performance at the point of sale.

  • Coordinate the implementation of campaigns and activations, ensuring that actions reach the market with the expected quality and impact.

  • Maintain constant collaboration with the sales team, sharing opportunities detected in the field and aligning priorities to achieve business objectives.

  • Build a high-performance culture, fostering teamwork, motivation, and a results orientation within the field team.

  • Strengthen relationships with key customers and distributors, identifying growth opportunities and guaranteeing differential execution at the point of sale

About The Fini Company

The Fini Company is a global confectionery group whose Fini brand is a leader in the sweets segment and one of the world's main producers of gummy candies, marshmallows, squeeze candy tubes and chewing gum. It distributes to more than 80 countries on every continent and employs more than 3,600 people worldwide.

The Fini Company is the global corporate brand launched in 2021, connecting its registered brands Fini and Dr. Good. The group operates factories in Spain and Brazil and maintains delegations across Europe and Latin America.

Industry
Confectionery
Employees
3,600+

In their own words

About the company & team

the Fini Company is the new global corporate brand of Fini. As a symbol of global integration, of grouping diverse companies together, and with the purpose of unifying image, values, and structure for the future of the business, the decision was made to create this new corporate brand.

the Fini Company proposes a playful, transgressive, and fun touch that follows the philosophy that Fini has shown throughout its entire history, as well as the strong connection with the child that lives inside all members of the group.

the Fini Company is the global corporate brand, which brings together the Fini brands, the Spanish leader in the candy and sweets segment, and Dr.Good, the first complete line of vitamin supplements for children and adults, which is currently marketed in Brazil.

Created in 2021, the global brand is born in the year that Fini celebrates 50 years in Spain and 20 years in Brazil.

All open roles at The Fini Company
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