Head of Insurance Marketing

• More than 10 years of experience in marketing, business development, or brand management, including experience in leadership positions. (required)

• A degree in Business Administration and Management, Marketing, Economics, Advertising, Engineering, or related disciplines. (required)

• Spanish (required)

• English (required)

• Experience in marketing strategy, brand building, value proposition development, and growth plan design. (required)

• Ability to translate customer insights and behavioral data into commercial strategies and actionable marketing plans. (required)

• Proven experience in designing CRM and marketing strategies focused on customer acquisition, engagement, loyalty, and value development. (required)

• Experience in advanced customer segmentation, customer journeys, and defining personalized communications based on behavior, needs, and life moments. (required)

• Knowledge of digital marketing and performance marketing, including campaign activation across owned channels (email, app, web, digital banking) and analysis of their business impact. (required)

• Inspiring leadership and the ability to develop high-performing teams. (required)

• Strategic thinking and results orientation. (required)

• Ability to lead and influence in cross-functional environments without relying on large structures. (required)

• Strong analytical skills and customer focus. (required)

• Ability to drive transformation processes and challenge the status quo, with strong horizontal and vertical collaboration skills. (required)

• Excellent communication, negotiation, and stakeholder management skills. (required)

• Experience in leading FMCG or consumer goods companies, where you have developed brand-building capabilities, CRM, customer loyalty, customer engagement, or growth marketing. (desirable)

• An MBA, Master's in Marketing, Customer Experience, Strategy, or related fields. (desirable)

• Knowledge of the financial, insurance, or services sector, as well as the regulations applicable to the commercial environment. (desirable)

• Experience in budget management and measuring the ROI of marketing initiatives. (desirable)

Technical skills (Hard skills)

Interpersonal skills (Soft skills)

Your contribution matters, and we recognize it. At Santander, you can expect a fair and competitive compensation package that reflects your impact and the value you bring. Take a moment to understand what we mean:

• We offer more than just a salary: our benefits are designed to support your life, your goals, and your well-being, today and in the future

• Your health is our priority. Through BeHealthy, our global wellness program, we promote the comprehensive well-being of our teams

• We know family comes first. That's why we offer support for childcare and family programs adapted to every stage of life

• We empower our teams to go further through growth opportunities, international mobility, and broad career paths

• We believe in the power of helping: you can dedicate part of your working day to volunteering.

We are here to keep you motivated, help you achieve your goals, and celebrate your achievements at every step of the way.

Marketing ManagerCountry: Spain

Santander (www.santander.com) is evolving from being a high-impact global brand into a technology-driven organization, with people at the center of this journey. Together, we are leading a customer-centric transformation that values disruptive thinking, the courage to challenge what's possible, and the ability to innovate.

This is more than a strategic shift: it's an opportunity to grow, learn, and make a real impact.

Our mission is to help more people and businesses prosper. We embrace a strong risk culture and expect all our teams to take a proactive and responsible approach to risk management.

Wealth Management & Insurance spans three businesses across all Santander countries: Insurance, Asset Management, and Private Banking. We work to deliver the best solutions to our clients in these three areas across the 10 countries where we operate.

Santander is looking for a Head of Marketing for Insurance based in Madrid, at the Luca de Tena site.

As Head of Marketing for Insurance, your mission will be to define and drive the marketing strategy for Santander Insurance, strengthening the value proposition, accelerating commercial growth, and improving the relevance of our offering to clients through a customer-centric, data-driven approach implemented transversally across the bank's different teams.

In this role, your main responsibilities will include:

• Defining the marketing strategy for Santander Insurance, aligned with the business growth and engagement objectives.

• Leading the evolution of the value proposition and positioning of the insurance offering, based on customer insights, the competitive landscape, and market trends.

• Identifying growth opportunities and turning them into actionable initiatives that drive product acquisition, contracting, and usage.

• Driving activation and communication plans together with the Product, CRM, Digital, Brand, Analytics, and Commercial teams.

• Establishing tracking metrics and evaluating the impact of initiatives to optimize results.

• Acting as the marketing reference within the Insurance business, fostering a customer-centric, growth-oriented culture.