Trade Marketing Activation Specialist

• Development and management of POS materials and activation campaigns at the point of sale.
• Preparation of planograms, assortment management, and optimization of product exposure.
• Coordination of projects with production, merchandising, GPV, and material installation suppliers.
• Knowledge of the pharmacy channel and experience working with perfumery chains, department stores, or consumer goods companies.
• Analytical skills to interpret execution data and propose improvement plans.

Education: Bachelor's Degree or Degree in Marketing, Business Administration, Communication, or related fields.

Minimum of 3 years of experience in Trade Marketing, Shopper Marketing, or Point of Sale Marketing.

At Cantabria Labs, we are committed to generating a positive impact on society and on our employees. To ensure this, we have integrated into our culture a series of programs and benefits, including:

• Be part of a great leading company in its sector, whose values are Closeness, Innovation, and Entrepreneurship.
• Health insurance.
• Flexwork policy; 6 days per month of remote work option.
• Flexible hours and intensive working day on Fridays and during the summer months.
• Meal allowance through restaurant tickets on a split shift basis.
• Flexible compensation program; with the option of health insurance for family members, childcare vouchers, etc.
• Onboarding program and a "Buddy" to make your integration into the Cantabria Labs family a simple, warm, and efficient experience.
• Own online training platform with more than 300 training actions available.
• Special price on purchasing our products.

Cantabria Labs is today a benchmark brand in dermatological prescription in Europe (leader in Spain, Italy, and Portugal) and its purpose is to improve people's health and quality of life. Its presence in nearly 100 countries and its subsidiaries in China, Italy, Morocco, Mexico, Portugal, France, and the United States have earned it international renown and support. Today it is recognized by the Healthcare sector both for its innovations and scientific backing, as well as for the closeness and entrepreneurial spirit of its more than 1,250 employees.

Cantabria Labs has been chosen as one of the 1000 most inspiring companies in Europe by the London Stock Exchange Group (LSEG) in its annual reference report, which evaluates the most dynamic companies with the greatest growth and potential in all of Europe. Cantabria Labs carries entrepreneurial, nonconformist, and joyful genes in its DNA, with the aim of offering society products to live life with quality: "celebrate life".

We are passionate about restless, innovative, and close people, regardless of race, color, religion, sex, national origin, age, disability, gender identity, or sexual orientation. We consider all applicants for our job openings.

We are looking for a Trade Marketing Activation Specialist to join our Marketing team.

1. User experience at the point of sale

- Define and optimize user journeys at the point of sale

- Detection of opportunities to generate an experience aligned with our image and integrated with other communication assets for the end user

2. Point of sale exposure:

- Optimize the physical presence of the Cantabria Labs portfolio at the point of sale.

- Design exposure strategies that help make our products visible and stand out.

- Develop, design, and coordinate the production and distribution of permanent POS materials aligned with the Cantabria Labs strategy. (Displays, furniture, strips, etc.)

- Define assortments and planograms adapted to the needs of each client and channel.

- Manage and coordinate merchandising and GPV companies, monitoring the correct implementation of materials.

- Identify opportunities with strategic clients and manage investments.

3. Point of sale visibility:

- Optimize the visibility of Cantabria Labs and its brands at the point of sale.

- Design a visibility calendar aligned with the strategy of the brands and channels.

- Coordinate seasonal materials for the company's main campaigns (window displays, displays, dummies, etc.).

- Manage vinyl campaigns.

- Manage investments in physical advertising supports offered by clients.

- Coordinate and execute special activations at strategic clients (El Corte Inglés, Primor, Druni, among others), including podiums, prominent spaces, and other high-impact actions.

- Manage suppliers specialized in the production and installation of vinyls and other graphic elements.

4. Stakeholder relationship

- Interaction with the sales area to convey and align visibility and exposure objectives at the point of sale.

- Presentation of point of sale management tools and strategies to the sales network (oriented towards product exposure and visibility)

- Visit and collaborate with the sales team for specific clients to define ad hoc actions that make the most of strategic spaces.

- Work in a coordinated manner with marketing, clients, and commercial teams to ensure excellent execution of all campaigns.

5. Analytics and continuous improvement