Account Executive

We are looking for a person with a commercial mindset, great curiosity, and the ability to move with autonomy. Ideally:

• 2-5 years of experience in B2B sales
• experience selling SaaS, technology, or digital solutions
• experience managing complete commercial cycles
• comfort with outbound and generating your own pipeline
• experience conducting discovery, demos, and closing
• orientation toward metrics and results
• good communication skills
• discipline with CRM and follow-up
• ability to talk about business, not just product
• high autonomy and learning speed

We will especially value experience selling to SMBs, founders, premium independent professionals, or health, fitness, and wellness businesses.

Language: the day-to-day commercial work is in Spanish. You will speak every day with founders and business owners in Spain, so you need a native or equivalent level. Working English is sufficient for everything else.

Fitai is building a new way to operate health and wellness businesses.

We are an AI-native company: artificial intelligence is not an added functionality to the product, but part of how Fitai is built and how we want to build the company.

We help businesses that have already proven they work—from personal trainers with established businesses to boutique centers, clinics, and other health and wellness operators—to grow without that growth translating into more manual tasks, more tools, more staff, and more operational complexity.

We are in an especially interesting phase: we have product, customers, revenue, and we know what type of business we want to conquer. The next challenge is to turn everything we have learned so far into a repeatable and scalable commercial system.

And we are looking for one of the first people to help us build it.

You will be responsible for the complete commercial cycle, from identifying and generating new opportunities to converting them into Fitai customers.

We are not just looking for someone to close incoming leads. We are looking for a person capable of creating pipeline, deeply understanding the customer, conducting consultative sales, and closing business.

You will have real ownership over your pipeline and will work very closely with the founders and the GTM team to continue building our commercial playbook. You will report to the CEO and GTM leadership.

1. Generate opportunities

• Identify accounts that fit our ICP
• Build lists and prioritize accounts and contacts
• Execute multi-channel outbound prospecting
• Work opportunities coming from inbound, partners, referrals, and other channels
• Experiment with new messaging, segments, and ways to reach the market
• Secure qualified conversations with potential customers

1. Qualify

We do not want to fill the CRM with opportunities that will never buy. You will have to understand:

• what type of business we have in front of us
• how they currently operate
• what problems they are experiencing
• what level of maturity they have
• what impact their operational complexity has
• who makes the decision
• and if Fitai can truly generate a relevant transformation

1. Conduct discovery and demos

Demos will not be feature tours. Your goal will be to first understand the business and then connect Fitai with their specific problems and opportunities.

You must be able to hold conversations with founders and business owners, understand their operation, and translate our product into business impact.

1. Manage the commercial process

You will be the owner of each opportunity from first contact to closing: Prospecting → Qualification → Discovery/Demo → Opportunity → Proposal → Closed Won/Lost.

This includes follow-up, objection handling, building business cases, negotiation, proposal, closing, and coordinating the handoff to Customer Success.

1. Build the playbook with us

You are not going to receive a 150-page sales manual. We are building it. That is why we expect you to be able to detect and document:

• which messages work
• which objections arise
• which segments convert best
• which triggers generate purchase intent
• what patterns won and lost deals have
• what experiments we should execute

We want every commercial conversation to make us better.

• €24,000-27,000 gross annual base, plus a variable of €6,000-10,000 linked to objectives (OTE of €30,000 to €37,000).
• Full-time, on-site/hybrid from Lanzadera, in Valencia.
• Start date scheduled for September 2026.

We are not looking for someone who expects to receive a calendar full of demos. Nor are we looking for an SDR profile whose job ends when they secure a meeting. And we are not looking for someone who needs completely defined processes to start functioning.

We are looking for a commercial builder: someone who enjoys selling, but also building the machine that will allow us to sell better and better.

Your main metrics will be related to:

• pipeline generated
• qualified opportunities
• demos conducted
• conversion between stages
• win rate
• new MRR generated
• average time to close
• outbound activity and prospecting efficiency
• pipeline quality and predictability

But there is another important metric: how much we learn about the market thanks to you.