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Brand Specialist Junior

On-site in Barcelona·Full-time·Added 1 month ago (last checked 12 Oct)

Grupo Planeta

201 open roles

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Overview

Work mode: On-site, Barcelona
Contract: Permanent contract, full-time hours
English: Required
Education: University degree
Benefits: Private health insurance, flexible pay plan, meal vouchers

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

What would we like to see on your CV?

Education: University degree in Marketing, Communication, Advertising, Business Administration, or related fields.
A postgraduate degree or specialization in Branding or Corporate Identity will be positively valued.
Experience: 1-2 years in corporate design and brand management roles, preferably in group/holding or agency environments, working with large accounts.
Experience in the educational sector and with brand architecture will be valued, with practical knowledge in the application of identity manuals, co-branding rules, and endorsed brand models.
Tools: Office Suite (Word, Excel, Outlook, etc.).
Knowledge of Canva, Photoshop, and Illustrator will be valued.
Languages: Spanish and English (oral and written)

You would fit in with us if you consider yourself a person with...

Ability to supervise, provide constructive feedback, and correct the work of other schools or external agencies.
Attention to detail, being very rigorous with the application of visual regulations.
Ability to prioritize tasks in a multi-brand environment with high volumes of work.
Ability to understand the balance between the group's corporate strategy and the commercial needs of each institution.

Pay & benefits

What you'll get

What do we offer?

Stable contract: Permanent and full-time.
Exclusive discounts and promotions for our employees (masters and postgraduates, publishing imprints, collectibles, Casa del Libro...).
An attractive social benefits package through the flexible remuneration plan that includes: transport card, restaurant card, nursery voucher, medical insurance, etc.

The role

At Grupo Planeta we are looking for a Brand Specialist Junior to join our Planeta Formación y Universidades division.

The mission of the Brand Specialist will be to manage, protect, and enhance the identity of the Planeta Formación y Universidades umbrella brand, ensuring its correct coexistence and graphic and strategic application with all the brands of the institutions that make up the educational network.

What you'll do

What would your main duties be?

Drive and ensure the construction and development of brand identity and positioning.
Guarantee brand coherence, in both visual and verbal identity, across all touchpoints and channels (digital, physical, and corporate).
Perform market trend and competitor analysis within the field of communication and branding.
Coordinate and supervise the deployment of branding campaigns in offline and online media, working together with external agencies and internal teams.
Measure and analyze the results of implemented actions to optimize the strategy.
Organize and coordinate participation in key sector events.

Hiring process

We invite you to get to know us!

If you think this is your job opportunity, we encourage you to apply and become part of our team!

About Grupo Planeta

Grupo Planeta is a major Spanish media and publishing conglomerate headquartered in Barcelona. It operates across publishing, education, audiovisual production, and communication, and is one of the largest Spanish-language publishing groups in the world. The group includes well-known imprints such as Editorial Planeta, Espasa, and Ariel, and also owns a network of higher education institutions, including UNIE Universidad, EAE Business School, and the International University of Valencia (VIU). With a workforce of several thousand employees, Grupo Planeta is a significant player in the Spanish-speaking media and education landscape.

In Spain, Grupo Planeta has a strong presence in Barcelona and Madrid, with additional operations in Valencia and other cities. Its education division is a major employer of academic staff, offering roles for university lecturers, program directors, and administrative and commercial positions across its various schools and universities. For international professionals, the group offers opportunities in teaching, academic management, and corporate functions, with some roles requiring multilingual skills, particularly in French and English. The company's culture is rooted in Spanish business traditions, and it provides a stable, established work environment within the media and education sectors.

Industry: Media & Publishing
Founded: 1949
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Valencia
Website: planeta.es

Good to know if you are moving

Grupo Planeta is headquartered in Barcelona, a major European hub with a large international community and excellent connectivity.
The group's education division hires university lecturers and academic staff, often requiring a PhD or equivalent, and offers opportunities for international academics to teach in Spanish or English.
Some commercial and administrative roles require multilingual skills, particularly French and English, which can be an advantage for international candidates.
The company operates several universities and business schools, including EAE Business School and UNIE, which have a diverse student body and international programs.
Spain's job market for academic roles often values Spanish language proficiency, but some positions, especially in business schools, may be open to English-speaking professionals.

In their own words

About the company & team

We are Spain's leading editorial and communications group, family-owned, that leads a broad offering serving culture, education, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people every day. All Grupo Planeta professionals and companies share principles based on people, ethics, quality and excellence at work.

Additional information

At Grupo Planeta we offer equal opportunities. We are committed to treating all applications equally based on skills, achievements, and experience regardless of race, nationality, sex, age, disability, sexual orientation, gender identity, or any other classification protected by law.

All open roles at Grupo Planeta