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CRM & IA Solutions Manager

On-site in Madrid·Added 3 days ago (last checked 15 Oct)

KPMG

157 open roles

Overview

Work mode
On-site, Madrid
English
Required
Experience
4+ years

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

  • Minimum of 4-6 years of experience in technical-functional positions within the Microsoft ecosystem.
  • At least 2 years of experience leading digital transformation projects or coordinating teams and stakeholders.
  • Demonstrable experience as a Consultant or specialist in enterprise CRM environments.
  • Advanced mastery of Microsoft Dynamics 365 CE / CRM, especially in the Sales and Marketing modules.
  • Solid experience in Power Platform, Dataverse, Power Automate, customizations, flows, and data models.
  • Knowledge and application of Artificial Intelligence solutions in CRM environments.
  • Advanced level of SQL, including modeling and complex queries.
  • Experience developing analytical solutions using Power BI, DAX, and embedded dashboards.
  • Advanced handling of Excel for information analysis and exploitation.
  • Experience in integrations via APIs, ETLs, and connection with external data sources.
  • Experience in data governance, quality, and management.

Nice to have

  • Knowledge of Microsoft Fabric.
  • Experience with Python (Pandas, NumPy) for data analysis and transformation.
  • Experience in CRM project management using Azure DevOps.
  • Knowledge of commercial and marketing processes, especially in professional services organizations.
  • Experience in transformation, optimization, and digitalization initiatives of commercial processes.

Languages

  • Upper-intermediate English level (B2 or higher).

The role

You will be part of the technological and functional evolution of the Firm's CRM ecosystem, leading commercial transformation initiatives based on data, automation, and Artificial Intelligence. You will have a key role connecting business and technology to maximize the value of information and boost the organization's commercial capabilities.

What you'll do

Your main responsibilities will include:

  • Lead the functional and technical evolution of Microsoft Dynamics 365 CE (Sales & Marketing), defining architectures, data models, and integrations.
  • Analyze business processes and transform functional needs into scalable and sustainable technological solutions.
  • Drive the adoption of Artificial Intelligence capabilities within the CRM environment, identifying use cases and leading innovation initiatives such as Copilot, intelligent agents, advanced automations, and data enrichment.
  • Design and supervise data governance and quality strategies, guaranteeing the availability, consistency, and reliability of commercial information.
  • Participate in data modeling and analytical exploitation using Microsoft Fabric, Power BI, and SQL.
  • Design, develop, and evolve business dashboards and indicators to facilitate decision-making.
  • Coordinate cross-functional initiatives and projects, collaborating with Technology, Marketing, Communication, People, and business teams.
  • Manage relationships with external technological partners and ensure compliance with platform evolution plans.
  • Prioritize initiatives, enhancements, and backlogs based on their impact and value to the business.
  • Act as a technical-functional reference in the CRM ecosystem, ensuring the stability, performance, and continuous improvement of the solution.

Skills

  • Result-oriented and focused on business impact.
  • Leadership and influencing skills.
  • Communication skills with technical and business profiles.
  • Analytical skills and strategic vision.
  • Autonomy, resilience, and problem-solving capacity.
  • Effective management of multiple stakeholders and priorities.

Hiring process

4 steps3 interviewsa task to do
  1. CV screening

  2. Phone screening

    With People team · Phone call

    A first contact call with the People team.

  3. Online tests

    Online test

    Online English and psychometric tests.

  4. Adventure Day

    With People and business teams

    A group business case led by the People and business teams.

  5. Individual interview

    With business team

    Direct interviews with the selected business team.

  6. Offer

  • Published process for internship programmes and the Graduate Program; the process for experienced hires is not described.

About KPMG

KPMG is one of the world's largest professional services networks, providing audit, tax, and advisory services to businesses, governments, and organizations. With a global presence spanning over 140 countries and territories, KPMG operates through member firms that employ more than 270,000 professionals worldwide. The firm is known for its expertise in financial auditing, risk consulting, and digital transformation, helping clients navigate complex regulatory and business challenges.

In Spain, KPMG has a strong presence with offices in major cities including Madrid, Barcelona, Bilbao, and others, offering a wide range of services from audit and tax to cybersecurity and data analytics. The Spanish arm is a key hub for the firm's European operations, and it actively recruits international talent through graduate programs and internships. KPMG Spain emphasizes innovation, with initiatives like the 'Rocket Program' and 'Tech Program' designed to attract young professionals into consulting, technology, and sustainability roles. The work culture is collaborative and fast-paced, with opportunities for cross-border projects and professional development, making it an attractive option for international professionals seeking to build a career in Spain.

Industry
Consulting
Founded
1987
Employees
250,000+
Headquarters
Amstelveen, Netherlands
In Spain
Madrid, Barcelona, Bilbao and 4 more
Website
kpmg.com

Good to know if you are moving

  • KPMG Spain offers structured graduate programs like the 'Rocket Program' and 'Tech Program' that are open to international candidates, providing a pathway into the Spanish job market.
  • The firm has offices in multiple Spanish cities, including Madrid, Barcelona, Bilbao, and Vigo, offering flexibility in location for relocating professionals.
  • KPMG Spain is committed to diversity and inclusion, with dedicated teams and programs focused on equity and inclusion, which can be supportive for international hires.
  • Working at KPMG Spain provides exposure to global clients and cross-border projects, enhancing career mobility within the KPMG network.
  • The company offers roles in high-demand areas like cybersecurity, data engineering, and sustainability consulting, which are relevant for professionals with these skills.
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