Marketing AI & Automation Specialist

• A portfolio or concrete examples of AI/automation workflows you've built and shipped in a marketing context (be ready to walk through one in the interview).
• 2+ years in marketing operations, ideally in B2B or SaaS.
• 2+ years hands-on HubSpot expertise: administration, workflows, lead management, reporting.
• Working fluency with at least one automation platform (Zapier, Make, n8n, or HubSpot workflows/Breeze) beyond just using AI chat tools.
• Practical judgment on where AI helps and where it fails or introduces risk.
• Ability to document a process so a non-technical colleague can run it without you.
• A data-driven mindset: you can prove whether a workflow moved the needle, with numbers.
• Clear written communication.

• Experience building or configuring an AI SDR / outbound agent.
• Familiarity with prompt engineering and guardrail design for production workflows (not just casual prompting).
• Exposure to a scripting or no-code logic tool (e.g., basic JavaScript in Zapier/Make, or similar).

We're hiring a marketing operator who builds with AI, not a marketer who occasionally uses ChatGPT, and not a developer without marketing context. This person owns HubSpot end to end and uses AI/automation (Zapier, Make, n8n, HubSpot Breeze, Claude, ChatGPT, Copilot, or similar) to replace manual marketing work with reliable, documented systems.

• Build, manage, and scale AI workflows for content creation, campaign execution, and sales enablement (drafting assistants, content repurposing pipelines, lead-scoring agents).
• Identify repetitive, high-volume marketing tasks, then design, deploy, and measure the automation that replaces them.
• Evaluate and integrate AI tools and agents into the marketing stack.
• Write and refine prompts, set guardrails, and document workflows so the team can run them without you.
• Own output quality, accuracy, and brand consistency, and retune workflows as tools and needs change.
• Own HubSpot day to day: contact properties, lifecycle stages, lead statuses, workflows, email campaigns, and reporting, automated wherever AI can reliably do the work.
• Partner with Operations and external partners to build AI SDR agents that scale qualification and outreach.
• Build and maintain dashboards and reports giving clear visibility into pipeline, campaign performance, and marketing KPIs.
• Connect HubSpot to the marketing and AI tool stack, keeping data clean, structured, and governed.
• Document CRM processes so every region works from one playbook.
• Partner with marketing, operations, sales, and product to turn ideas into shipped results.
• Drive projects to completion on time, with clear communication across stakeholders.

About Optitex and NedGraphics

This is a fit if you've personally built and shipped at least one AI-powered marketing workflow (a drafting assistant, lead-scoring agent, content repurposing pipeline, CRM automation) and can show it.

• You're a marketer who wants to use AI tools but hasn't built automations or workflows connecting them to a CRM.

• You're a developer/engineer with strong automation skills but no marketing operations or campaign experience.

What You Bring

• Marketing teams adopt AI workflows that measurably cut manual effort and lift performance.
• A reliable network of AI agents supports marketing functions with consistent output.
• Smooth collaboration with internal teams and external partners.
• A clean, current CRM powering all marketing activity.
• Marketing activities launch on time, consistently.
• Clean data flows across systems, turning cross-functional input into optimized processes.
• Reporting that's accurate, timely, and trusted.