Customer & Marketing Intelligence Analyst

We are looking for a person with high analytical capacity, customer vision, and a marketing orientation to join the Insights & Analytics team.

The mission of the position will be to transform data, customer signals, and market information into actionable insights that help improve decision-making in marketing, customer experience, leisure sponsorship, and communication to maximize their impact on the business.

We are not looking solely for a person capable of extracting and preparing data, but for a profile capable of formulating good questions, connecting information sources, interpreting behaviors, identifying opportunities, and building clear recommendations for different stakeholders.

We are looking for an autonomous, proactive person with great curiosity, ease for teamwork, and a great capacity for learning.

Duties and responsibilities:

• Connecting data, customer knowledge, behavior, and marketing to generate more informed and actionable decisions. Ensuring analytical capacity with judgment, context, and impact orientation.
• Advanced exploitation and analysis of customer information, enrichment of segments, support for personalization initiatives, and identification of needs and opportunities from customer signals.
• End-to-end behavioral analysis, formulation of business and marketing hypotheses, construction of actionable insights, preparation of executive narratives, and participation in cross-functional projects regarding marketing, campaigns, CX, and voice of the customer.
• Documenting reusable learnings and converting findings into actionable recommendations.
• Design and execute customer behavior analyses, combining transactional, digital, experience, campaign, survey, market research, and other available internal and external data sources. Combine qualitative and quantitative data in the analyses.
• Translate business and marketing needs into analytical hypotheses, analysis plans, and actionable recommendations.
• Identify patterns, drivers, barriers, segments, and opportunities that allow for the improvement of the value proposition, personalization, customer experience, and the effectiveness of marketing actions.
• Build clear narratives and synthesis materials to communicate insights to technical, marketing, CX, and management profiles.
• Collaborate with Insights & Analytics, Marketing, Customer Obsession, CX, eCommerce, and other cross-functional, corporate, business, and channel teams to prioritize evidence-based initiatives.
• Participate in the evolution of cross-functional customer knowledge and in the generation of reusable learnings for other areas.
• Contribute to the development of methodologies, standards, and best practices for customer analysis and marketing intelligence.

• Consultative orientation: Capacity to structure complex problems, formulate hypotheses, interpret results, and translate them into concrete, actionable recommendations adapted to the marketing, customer, and business context.
• Communication and influence: Capacity to synthesize complex information, build executive storytelling, and adapt the message to technical and non-technical audiences.
• Cross-functional collaboration: Ease of working with marketing, customer, data, CX, and business teams, managing dependencies and aligning expectations.