Demand Generation / Growth Marketing Manager
This role focuses on building and driving demand generation for two B2B Tech brands. You will manage end-to-end campaigns from targeting to ROI analysis.
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This job advert was originally written in French.
You have experience in Content Marketing, Product Marketing, B2B communication, B2B Social Media, or specialized Tech journalism. You have already worked in a B2B Tech / SaaS / Software / IT / MarTech / B2B agency environment, ideally with complex sales cycles. Above all, you are capable of taking a technical subject, understanding it, challenging the available information, and then transforming it into clear, credible, and relevant content for a business audience.
• Possesses excellent writing skills in French and solid professional English
• Masters LinkedIn in a B2B context
• Knows how to produce both long-form content and short social formats
• Can manage a subject from A to Z: research, angle, writing, simple visuals, publication, and distribution
• Understands the fundamentals of Content Marketing, SEO, Demand Generation, and Sales Enablement
• Is comfortable with Tech, SaaS, CRM, Data, MarTech, or ABM topics
• Uses AI as an acceleration tool, while maintaining control over facts, substance, and quality
• Is autonomous, curious, rigorous, and capable of managing several subjects in parallel
💡 This position is not a classic Community Manager role.
Above all, we are looking for someone who loves understanding complex subjects, finding the right angle to explain them simply, and then ensuring that the content reaches the right audience.
💰 Remuneration according to profile, experience, and level of autonomy.
The Scal-e / S2M group is looking for a senior Content, Social Media & Brand Manager to build and develop the voice, visibility, and presence of our two brands in their B2B Tech markets.
This position combines three dimensions: Content Marketing, Social Media, and Brand Management.
You will be directly responsible for the editorial strategy and its implementation, with a very operational role: we are looking for someone who enjoys defining the right topics as much as producing and distributing them.
• Defining and steering the editorial line for Scal-e and S2M
• Creating high-value B2B content: articles, guides, ebooks, case studies, landing pages, sales content...
• Managing the LinkedIn presence of both brands
• Creating posts, carousels, visuals, and short video formats
• The editorial presence of executives and employee advocacy
• SEO and content optimization for search engines and AI assistants
• Brand consistency across different media
• Measuring performance and the contribution of content to the sales pipeline
📍 Madagascar
📄 Permanent contract or freelance depending on profile
⏰ Full-time
🌍 Fluent French & English
📁 A portfolio will be requested during the recruitment process.
📩 Interested? Send us your CV as well as a few examples of content or your portfolio to hr@s2m-group.com
S2M Group is a global customer experience and business process outsourcing (BPO) company headquartered in Barcelona, Spain. The company specializes in providing multilingual sales development, customer service, and back-office solutions for technology and SaaS companies, with a strong focus on the European market. They operate across multiple countries with a delivery model that combines nearshore and offshore capabilities.
S2M Group's Spain presence is centered in Barcelona, where the company was founded and maintains its global headquarters. The company is highly relevant for international professionals as they actively recruit multilingual talent (English, French, German, Dutch, Italian, Polish, and Spanish speakers) for their sales development and customer experience roles. Their Barcelona office offers a multicultural, fast-paced agency environment that is a common entry point for internationals looking to start a career in the European tech and SaaS ecosystem.
You will join an international environment and work with two complementary brands:
Scal-e, a SaaS platform for Marketing Cloud & Customer Data Platform, and S2M, an agency specializing in B2B Tech sales outsourcing and Account-Based Marketing.
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