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Account Strategic Planner - Digital Area

Hybrid in Madrid·Full-time·Added today (last checked 4 Nov)

Salesland

163 open roles

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Our summary

Hours: Jornada intensiva in summer
Work mode: Hybrid, Madrid
Contract: Permanent, full-time hours
Experience: 3+ years
Education: University degree

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

Degree in Marketing, Business Administration, Digital Business, or similar.
Experience of 3 to 5 years in digital agencies, marketing consultancies, or corporate environments managing complex accounts. Previous experience as a Strategic Planner, Strategic Account Manager, or Digital Marketing Strategist.
Strategic mastery of CRM ecosystems (preferably Salesforce Marketing Cloud) and automation concepts.
Fluency in Paid Media strategies (Meta Ads, Google Ads) and lead management in Call Centers.
Ability to interpret digital analytics and structure dashboards (dashboards).
Excellent communication skills, both oral and written, with fluency when dealing with executive interlocutors (C-Level).
Analytical thinking oriented toward proactive problem-solving.
Leadership, negotiation skills, and organization of multidisciplinary teams.

Pay & benefits

What you'll get

Stability: Permanent contract from the start.
Full-time schedule from Monday to Thursday (09:00-18:00) and Friday (08:30-14:30), with intensive summer hours from 08:30 to 15:30.
Possibility of hybrid work.
Benefits for being a Salesland employee (Exclusive discounts, training, financial wellbeing service...)

The role

We are looking for a Strategic Planner profile to lead the integral management, operational coordination, and business vision of a major corporate client account. This figure will be the strategic engine responsible for connecting the client's objectives and the resolution of their pain points with Salesland's multidisciplinary resources.

Job Mission: To guarantee the fulfillment of the client's business objectives by identifying bottlenecks or pain points, proposing proactive marketing solutions, and efficiently coordinating the internal Paid Media, CRM, Measurement, Design, and Copywriting teams.

What you'll do

360° Diagnosis and Strategic Vision

Act as the main interlocutor with the client in weekly follow-up meetings and during the launch of new initiatives.
Continuously map the client's pain points throughout the entire funnel (acquisition, Call Center conversion, loyalty/CRM).
Proactively propose marketing, automation, and creativity actions to resolve detected issues.
Ensure global cohesion between paid media operations, user experience, automation, and commercial closing.
Serve as a link between the corporate client and internal departments (Paid Media, SFMC/Data, Design/Creativity, and Copywriting).
Plan, assign, and prioritize the workload of internal resources to ensure deliveries are made on time and in the correct manner.
Supervise data integration and traceability between acquisition campaigns, Call Center, and Salesforce Marketing Cloud.
Watch over the reputation of sending IPs and apply corrective measures regarding deliverability.
Establish and supervise key KPIs for the account (CPL, CPA, conversion rate, Open Rates, CTR, LTV).
Lead periodic strategic committees with the client to present performance reports and value propositions.
Ensure compliance with quality standards and alignment with corporate guidelines.

About Salesland

Salesland is a Spain-based outsourced sales company that helps other companies sell their products and services through five business lines: Fuerza de Ventas (sales force), Punto de Venta (point of sale), Venta Remota (remote sales), Venta Digital and Brands marketing solutions. Beyond Spain, the company lists operations in Portugal, Perú, Colombia, Chile, México, Ecuador and Centroamérica y Caribe.

In Spain, Salesland runs a high volume of commercial roles across the country, with openings in locations such as Madrid, Barcelona, Sevilla, A Coruña and Alicante, frequently placed in retail environments like Carrefour, Leroy Merlín and El Corte Inglés and in campaigns for energy, insurance and solar products. Many of these roles combine a fixed salary with variable pay. According to its careers page, Salesland has been named one of the 100 best companies to work for in Spain by Forbes.

Industry: Outsourced Sales

Good to know if you are moving

Salesland operates across multiple markets: España, Portugal, Perú, Colombia, Chile, México, Ecuador and Centroamérica y Caribe.
The company's website is available in Spanish, English and Portuguese (ES/EN/PT).
Salesland has been named one of the 100 best companies to work for in Spain by Forbes, according to its careers page.
Work is organized across five business lines — Fuerza de Ventas, Punto de Venta, Venta Remota, Venta Digital and Brands — offering different types of commercial roles.
Many open roles in Spain combine a fixed salary with variable pay (e.g. 'Fijo+variable 1500€' for in-store promoter positions).

All open roles at Salesland