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You bring 15 or more years of leadership in enterprise software or SaaS. You've designed and run integrated demand management frameworks in complex, global matrix organisations. You understand pipeline planning, whitespace analysis, target-account prioritisation, lead management, qualification, and routing. You've aligned sales, marketing, digital, partners, customer success, and operations around shared revenue priorities. You're experienced in partner-led go-to-market models, including co-selling, pipeline quality, and conversion. You've led distributed teams across global, regional, and market-unit structures. You communicate strategy clearly and influence senior stakeholders with ease. A bachelor's degree is required; an advanced business degree is preferred.
You'll own the global Corporate demand management strategy — the operating model, governance, and integrated demand plan aligned to revenue targets and Solution Area priorities. You'll translate market potential, whitespace, and target accounts into pipeline requirements and contribution targets by region, route to market, and Source of Demand. You'll mobilise Sales, Marketing, Digital Hub, Partners, Customer Success, and Services around one coordinated plan with clear ownership. You'll set standards for lead routing, qualification, handoffs, and ownership to reduce duplication and pipeline leakage. You'll govern pipeline health across all regions using analytics and AI-driven insight to identify gaps, redirect resources, and support accurate forecasting. You'll lead Regional Corporate Demand Leaders through shared planning frameworks, performance rhythms, and governance cadences that enable consistent execution at scale.
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SAP is a global leader in enterprise software, best known for its ERP systems that help businesses manage operations, finance, and customer relations. Founded in 1972, SAP has grown into one of the world's largest software companies, with over 100,000 employees and a presence in more than 180 countries. Its portfolio includes cloud solutions, analytics, and AI-driven technologies, serving industries from manufacturing to retail.
In Spain, SAP operates a major digital hub in Barcelona, which is central to its sales development and customer success activities across Europe. The company also has a significant office in Madrid, focusing on enterprise sales and strategic initiatives. SAP's Spanish offices are highly international, with many roles requiring multilingual skills (e.g., Italian, Dutch, Nordic languages), making them attractive for international professionals. The work culture emphasizes innovation, continuous learning, and a strong commitment to diversity and inclusion, including dedicated programs for people with disabilities.
You'll be part of SAP's Corporate segment leadership, working across Sales, Revenue Operations, Solution Areas, and regional teams. You'll lead a global community of Regional Demand Leaders and act as the strategic link between market opportunity and sales execution. This is a highly visible role for someone who thinks in systems, leads with conviction, and wants to shape how SAP drives growth across one of its most important customer segments.
About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
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