B2B Marketing Automation Specialist

• Degree in Marketing, Advertising, Business Administration and Management, or similar.
• Demonstrable experience in B2B marketing automation in technology or SaaS companies, with the autonomy to implement and optimize complex processes.
• Advanced and demonstrable command of HubSpot Marketing Hub: workflows, segmentation, lead scoring, email campaigns, nurturing, and reporting (essential).
• Hands-on experience with Salesforce and the HubSpot-Salesforce integration: synchronization, mapping, and data quality, lead assignment, and traceability (essential).
• Solid knowledge of the B2B funnel, lead lifecycle management, and coordination between Marketing, BDR, and Sales.
• Analytical capacity to diagnose conversion problems and optimize automation processes through KPIs and dashboards.
• Ability to simultaneously manage different brands, solutions, and audiences, organizing priorities and automations with rigor.
• Native Spanish and B2 English are essential; French is valuable. Professional use of AI tools applied to marketing will be valued.
• Proactive, methodical, problem-solving, and autonomous profile, with attention to detail and the ability to work on several projects at once.

• Proficiency in Excel and reporting tools; Google Analytics and BI platforms such as Power BI or Looker are valuable.
• Knowledge of forms, landing pages, and web content; SEO/GEO, Webflow, and copywriting notions are valuable.
• Valuable experience occasionally coordinating paid media campaigns with agencies and handling Canva or Adobe for simple materials.

• Participate in Septeo's AI First adventure and discover new ways of working thanks to artificial intelligence.
• Grow and develop thanks to a personalized training itinerary and internal mobility opportunities.
• Live a human experience, exchanging and sharing at themed events such as afterwork gatherings, sporting activities, CSR initiatives, seminars, and much more.

At Septeo Spain and Portugal, we are looking to add a B2B Marketing Automation Specialist to our Marketing team with a solid command of HubSpot and Salesforce. You will manage automation and lead generation processes for various brands and solutions within our technological ecosystem, rather than for a single brand. This implies working with different audiences, buying cycles, and needs, providing the opportunity to continuously expand your knowledge and experience. Your mission will be to design and optimize the lead journey from capture through to qualification and handover to the BDR or the sales team.

• Design, configure, and optimize advanced automations in HubSpot Marketing Hub: workflows, nurturing sequences, segmentations, lead scoring, and email marketing campaigns.
• Manage the operations and integration between HubSpot and Salesforce: data synchronization, lead assignment and traceability, status tracking, and resolution of functional incidents.
• Structure and optimize the lead capture, qualification, and handover processes for different brands, products, and segments, ensuring appropriate journeys and communications for each.
• Develop automated capture, nurturing, and reactivation campaigns; manage forms, lists, and landing pages, ensuring data quality and correct registration.
• Collaborate with the BDR and the sales team to define qualification criteria, assignment rules, and feedback loops to improve conversion.
• Create dashboards and reports to analyze automation performance, lead generation, and funnel conversion, identifying opportunities for improvement.
• Ensure database quality, property consistency, segmentations, and correct governance of marketing automation processes.
• Provide occasional support for inbound actions, content, web updates and landing pages, launches, and Marketing team events, using AI tools when they provide efficiency.
• Coordinate occasionally with the agency on Google Ads, LinkedIn Ads, Meta Ads, or other B2B channel campaigns, providing messaging and content when necessary.