Product Manager – MIR Asturias

• Strategic thinking and business vision: Ability to define priorities and make decisions oriented toward achieving objectives, understanding the business impact of each action.

• Clear and persuasive communication: Ability to transmit messages in a structured, value-focused manner adapted to different interlocutors (sales team, marketing, faculty, etc.).

• Candidate / student orientation: Sensitivity to understanding the needs, motivations, and friction points of the candidate, translating them into value propositions, messages, and differential experiences.

The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco

• Project management and organization: High capacity for planning, prioritizing, and monitoring multiple initiatives in parallel, ensuring quality and adherence to timings.

• Orientation toward continuous improvement: Analytical and proactive mindset to identify optimization opportunities

• Creativity and initiative: Ability to propose differentiating actions, explore new channels or formats of pilates, numerous workshops, gym… @@

As a UAX employee, you will be able to enjoy a wide range of benefits, which we outline below:

• Contract Type: We offer you a permanent, full-time contract. Flexible remuneration: which you can allocate to health insurance, meal vouchers, childcare vouchers, and transport cards.

• Flexible hours and one day of remote work per week.

• You will enjoy a 70% discount on all UAX programs

The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco

• Enjoy the Be Healthy plan with numerous activities for employees such as: running club, pilates classes, numerous workshops, gym…

The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco

If you want

1. Coordination and Marketing

The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco

• Cross-functional coordination: Joint work with faculty, sales, and digital marketing teams to design and implement campaigns oriented toward generating qualified leads.

• Content management: Development and production of content on owned channels (web, landings, presentations, brochures, video, etc.), guaranteeing its suitability for the target audience and brand values.

• Multichannel lead nurturing: Planning and execution of lead nurturing strategies through email marketing and WhatsApp campaigns.

2. Product

• Product marketing plan: Development and implementation of the School's and the area's degree programs marketing plan, aligned with the business plan objectives. @@

• Value proposition: Definition, development, and communication of the value proposition for each program, with a differential and market-oriented focus.

• Innovation and development of new degrees: Participation in the innovation process, from market analysis and opportunity validation to the filtering of proposals and support in the launch of new programs.

• Sales enablement: Development of sales scripts based on the value proposition and coordination of training for the admissions team to ensure its correct implementation.

The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco

• Participation in the definition of New Enrollment, Conversion Rate, pricing, and discount policy objectives.

• Collaboration in the monthly planning of acquisition and bookings.

• Monitoring and analysis of KPIs through tools such as CRM and Power BI.

4. Benchmark and Competitive Analysis

• Continuous analysis of the competitive environment: positioning, value proposition, key messages, and acquisition strategies of competing schools and universities.

Do you want to develop your professional career at the first private university in Spain? We are looking for

At UAX (Universidad Alfonso X el Sabio), we offer you the opportunity to grow professionally in an organization that values diversity and inclusion.

The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco

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• Impact and purpose: Each project has a clear goal: improving people's lives through education and innovation.

• A close, collaborative, and demanding culture: You will work with committed and professional teams, in an environment that values excellence without losing sight of closeness and camaraderie.

• Prestige and institutional solidity: You will be part of a leading university, recognized for its academic quality and its transformative approach.

Furthermore, at UAX we value diversity and equal opportunities. We encourage all qualified individuals to apply, regardless of their gender, age, sexual orientation, origin, religion, race, or disability. We are convinced that diverse teams enrich our culture and make us better.

If you share our vision and want to be part of an environment where your work makes a difference, we are waiting for you.

Lead the marketing and product development strategy for MIR Asturias within the OneHealth area, ensuring the brand's differential positioning, the acquisition of qualified leads, and conversion to enrollment, aligning all involved teams.