Performance Creative Strategist
This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.
Job Description
HELLO ROCKSTAR!!!
At Ucademy, we are looking for someone who understands one key thing:
π Today, growth is creativity.
But not just any creativity.
We aren't just looking for pretty ideas.
We are looking for someone capable of converting:
insights β into ads
data β into hypotheses
concepts β into pieces that are launched, tested, optimized... and scaled
We want someone who combines creative strategy + performance mindset + real execution.
Someone who doesn't just stay in the deck, but enjoys bringing everything to life: hooks, copies, videos, UGC, landings, variations...
π Creativity that impacts business.
This role will be key to building our performance creative system, primarily in Meta Ads, but also in YouTube, TikTok, and other channels.
If you are obsessed with understanding why something works, generating volume with criteria, and turning creativity into a competitive advantage... keep reading.
π― Your mission
You will work hand-in-hand with Brand and Paid teams to turn creativity into a real growth lever.
This means:
Detecting opportunities
Transforming data into actionable ideas
Creating pieces that convert
Building a system of continuous experimentation
Here, creativity is not decoration.
π It is growth.
π₯ What you will do
π§ Think like a strategist...
You will develop creative approaches for acquisition, awareness, and consideration campaigns.
You will translate insights into:
communication angles
hooks
creative concepts
narratives
testing frameworks
conversion-oriented messages
π Detect what to say, how to say it, and how to make it perform.
β‘ ...and execute like a builder
We aren't just looking for thinking. We are looking for production.
You will be key in creating:
static ads
performance videos
UGC pieces
hooks and openings
scripts
copies
variations ready for testing
π You will move from insight β piece β iteration with speed and criteria.
π Build a system (not isolated pieces)
You will work with Paid to design a testing system for:
hooks
messages
CTAs
formats
storytelling
UGC
visual approaches
π Test a lot, learn fast, scale what works.
π Elevate messaging and conversion
You will create:
advertising copies
landings
emails
acquisition messages
π Every piece with a clear business intention.
π Read data as a creative advantage
You will analyze:
campaign performance
audience behavior
trends and competition
π Understand what works, why... and what to test next.
We aren't looking for intuition without data.
We are looking for creative criteria with a strategic mind.
π What success looks like
π’ 30 days β understand and activate
Understand product, audiences, and current system
Detect quick wins
Launch first iterations
π Goal: start generating rapid impact
π‘ 60 days β build
Generate constant creative proposals
Organize production and iteration system
Define testing lines with logic
π Goal: leave a mark on the system
π΅ 90 days β scale
Elevate creative quality and speed
Build a solid testing system
Directly impact results
π Goal: become a key piece of growth
𧬠What we are looking for in you
2 years in creative strategy, performance creative, or similar
Real experience in performance creatives (not just branding)
Ability to think + execute
Very strong result-oriented creative criteria
Experience in Meta Ads (YouTube and TikTok highly valued)
Good level of copywriting and storytelling
Understanding of metrics: CTR, Hook Rate, CVR, CPA, CAC, ROAS
Ability to read data and convert it into decisions
Fast, autonomous, and resourceful profile
Portfolio with real impact
π₯ We'll love you even more if...
You use Figma, Canva, CapCut, or Adobe
You can produce without always depending on others
You have worked with UGC and creators
You use AI to ideate, produce, and test
You know tools like Runway, Arcads, AdCreative, etc.
You have a good audiovisual eye
You know how to generate volume without losing quality
β‘ Who you are
You see creativity as growth, not as aesthetics
You don't stop at the idea: you execute
You like to launch, iterate, and improve
You have creative hunger
You think in volume + criteria
You balance speed and business
You are autonomous, proactive, and resourceful
You enjoy fast-paced environments and building from the ground up
π What we offer
Everything that makes Ucademy, Ucademy:
πAnnual gross salary of 23k
π Private health insurance
πΈ Flexible compensation with Payflow
ποΈ Wellness program (gym, physio, etc.)
π Events, team buildings, and constant vibes
π Real training and growth
π§ Internal coaching
And, above all:
β¨ A culture where you can propose, fail, and grow
β¨ Plenty of autonomy and space to build
β¨ Creativity with real impact on the business
Are you ready for the adventure? We want to meet you!
View original advert (Spanish)
HOLA CRACK!!!
En Ucademy buscamos a alguien que entienda algo clave:
π Hoy, el crecimiento es creatividad.
Pero no cualquier creatividad.
No buscamos solo ideas bonitas.
Buscamos a alguien capaz de convertir:
insights β en anuncios
datos β en hipΓ³tesis
conceptos β en piezas que se lanzan, se testean, se optimizan... y escalan
Queremos a alguien que combine creative strategy + performance mindset + ejecuciΓ³n real.
Alguien que no se quede en el deck, sino que disfrute bajando todo a tierra: hooks, copies, vΓdeos, UGC, landings, variaciones...
π Creatividad que impacta negocio.
Este rol serΓ‘ clave para construir nuestro sistema de performance creative, principalmente en Meta Ads, pero tambiΓ©n en YouTube, TikTok y otros canales.
Si te obsesiona entender por quΓ© algo funciona, generar volumen con criterio y convertir la creatividad en ventaja competitiva... sigue leyendo.
π― Tu misiΓ³n
TrabajarΓ‘s mano a mano con Brand y Paid para convertir la creatividad en una palanca real de crecimiento.
Esto significa:
Detectar oportunidades
Transformar datos en ideas accionables
Crear piezas que convierten
Construir un sistema de experimentaciΓ³n continua
AquΓ la creatividad no es decoraciΓ³n.
π Es growth.
π₯ QuΓ© harΓ‘s
π§ Pensar como strategist...
DesarrollarΓ‘s enfoques creativos para campaΓ±as de adquisiciΓ³n, awareness y consideraciΓ³n.
TraducirΓ‘s insights en:
Γ‘ngulos de comunicaciΓ³n
hooks
conceptos creativos
narrativas
frameworks de testeo
mensajes orientados a conversiΓ³n
π Detectar quΓ© decir, cΓ³mo decirlo y cΓ³mo hacerlo rendir.
β‘ ...y ejecutar como builder
No buscamos solo pensamiento. Buscamos producciΓ³n.
SerΓ‘s clave creando:
anuncios estΓ‘ticos
vΓdeos de performance
piezas UGC
hooks y openings
guiones
copies
variaciones listas para testear
π PasarΓ‘s de insight β pieza β iteraciΓ³n con velocidad y criterio.
π Construir sistema (no piezas sueltas)
TrabajarΓ‘s con Paid para diseΓ±ar un sistema de testeo sobre:
hooks
mensajes
CTAs
formatos
storytelling
UGC
enfoques visuales
π Probar mucho, aprender rΓ‘pido, escalar lo que funciona.
π Elevar mensaje y conversiΓ³n
CrearΓ‘s:
copies publicitarios
landings
emails
mensajes de captaciΓ³n
π Cada pieza con intenciΓ³n clara de negocio.
π Leer datos como ventaja creativa
AnalizarΓ‘s:
rendimiento de campaΓ±as
comportamiento de audiencias
tendencias y competencia
π Entender quΓ© funciona, por quΓ©... y quΓ© probar despuΓ©s.
No buscamos intuiciΓ³n sin datos.
Buscamos criterio creativo con cabeza.
π CΓ³mo se verΓ‘ el Γ©xito
π’ 30 dΓas β entender y activar
Entiendes producto, audiencias y sistema actual
Detectas quick wins
Lanzas primeras iteraciones
π Objetivo: empezar a generar impacto rΓ‘pido
π‘ 60 dΓas β construir
Generas propuestas creativas constantes
Ordenas sistema de producciΓ³n e iteraciΓ³n
Defines lΓneas de testeo con lΓ³gica
π Objetivo: dejar huella en el sistema
π΅ 90 dΓas β escalar
Elevas calidad y velocidad creativa
Construyes sistema sΓ³lido de testing
Impactas directamente en resultados
π Objetivo: convertirte en pieza clave del crecimiento
𧬠Qué buscamos en ti
2 aΓ±os en creative strategy, performance creative o similar
Experiencia real en creatividades de performance (no solo branding)
Capacidad de pensar + ejecutar
Muy buen criterio creativo orientado a resultados
Experiencia en Meta Ads (muy valorable YouTube y TikTok)
Buen nivel de copywriting y storytelling
Entendimiento de mΓ©tricas: CTR, Hook Rate, CVR, CPA, CAC, ROAS
Capacidad de leer datos y convertirlos en decisiones
Perfil rΓ‘pido, autΓ³nomo y resolutivo
Portfolio con impacto real
π₯ Nos fliparΓ‘s si ademΓ‘s...
Usas Figma, Canva, CapCut o Adobe
Puedes producir sin depender siempre de otros
Has trabajado con UGC y creators
Usas IA para idear, producir y testear
Conoces herramientas como Runway, Arcads, AdCreative, etc.
Tienes buen ojo audiovisual
Sabes generar volumen sin perder calidad
β‘ CΓ³mo eres
Ves la creatividad como growth, no como estΓ©tica
No te quedas en la idea: ejecutas
Te gusta lanzar, iterar y mejorar
Tienes hambre creativa
Piensas en volumen + criterio
Equilibras rapidez y negocio
Eres autΓ³nomo/a, proactivo/a y resolutivo/a
Disfrutas en entornos rΓ‘pidos y en construcciΓ³n
π QuΓ© te ofrecemos
Todo lo que hace que Ucademy sea Ucademy:
πSalario 23k brutos anuales
π Seguro mΓ©dico privado
πΈ RetribuciΓ³n flexible con Payflow
ποΈ Programa wellness (gym, fisio, etc.)
π Eventos, team buildings y vibes constantes
π FormaciΓ³n y crecimiento real
π§ Coaching interno
Y, sobre todo:
β¨ Cultura donde puedes proponer, fallar y crecer
β¨ Mucha autonomΓa y espacio para construir
β¨ Creatividad con impacto real en negocio
ΒΏEstΓ‘s listo para la aventura? Β‘Te queremos conocer!
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