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Performance Creative Strategist

Ucademy
Ucademy
Madrid, SpainOn-siteCompetitiveAdded 2 months ago
πŸ‡ͺπŸ‡Έ Translated from SpanishMarketing

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

HELLO ROCKSTAR!!!

At Ucademy, we are looking for someone who understands one key thing:

πŸ‘‰ Today, growth is creativity.

But not just any creativity.

We aren't just looking for pretty ideas.
We are looking for someone capable of converting:

  • insights β†’ into ads

  • data β†’ into hypotheses

  • concepts β†’ into pieces that are launched, tested, optimized... and scaled

We want someone who combines creative strategy + performance mindset + real execution.
Someone who doesn't just stay in the deck, but enjoys bringing everything to life: hooks, copies, videos, UGC, landings, variations...

πŸ‘‰ Creativity that impacts business.

This role will be key to building our performance creative system, primarily in Meta Ads, but also in YouTube, TikTok, and other channels.

If you are obsessed with understanding why something works, generating volume with criteria, and turning creativity into a competitive advantage... keep reading.

🎯 Your mission

You will work hand-in-hand with Brand and Paid teams to turn creativity into a real growth lever.

This means:

  • Detecting opportunities

  • Transforming data into actionable ideas

  • Creating pieces that convert

  • Building a system of continuous experimentation

Here, creativity is not decoration.
πŸ‘‰ It is growth.

πŸ”₯ What you will do

🧠 Think like a strategist...

You will develop creative approaches for acquisition, awareness, and consideration campaigns.

You will translate insights into:

  • communication angles

  • hooks

  • creative concepts

  • narratives

  • testing frameworks

  • conversion-oriented messages

πŸ‘‰ Detect what to say, how to say it, and how to make it perform.

⚑ ...and execute like a builder

We aren't just looking for thinking. We are looking for production.

You will be key in creating:

  • static ads

  • performance videos

  • UGC pieces

  • hooks and openings

  • scripts

  • copies

  • variations ready for testing

πŸ‘‰ You will move from insight β†’ piece β†’ iteration with speed and criteria.

πŸ” Build a system (not isolated pieces)

You will work with Paid to design a testing system for:

  • hooks

  • messages

  • CTAs

  • formats

  • storytelling

  • UGC

  • visual approaches

πŸ‘‰ Test a lot, learn fast, scale what works.

πŸ“ˆ Elevate messaging and conversion

You will create:

  • advertising copies

  • landings

  • emails

  • acquisition messages

πŸ‘‰ Every piece with a clear business intention.

πŸ“Š Read data as a creative advantage

You will analyze:

  • campaign performance

  • audience behavior

  • trends and competition

πŸ‘‰ Understand what works, why... and what to test next.

We aren't looking for intuition without data.
We are looking for creative criteria with a strategic mind.

πŸ“… What success looks like

🟒 30 days β†’ understand and activate

  • Understand product, audiences, and current system

  • Detect quick wins

  • Launch first iterations

πŸ‘‰ Goal: start generating rapid impact

🟑 60 days β†’ build

  • Generate constant creative proposals

  • Organize production and iteration system

  • Define testing lines with logic

πŸ‘‰ Goal: leave a mark on the system

πŸ”΅ 90 days β†’ scale

  • Elevate creative quality and speed

  • Build a solid testing system

  • Directly impact results

πŸ‘‰ Goal: become a key piece of growth

🧬 What we are looking for in you

  • 2 years in creative strategy, performance creative, or similar

  • Real experience in performance creatives (not just branding)

  • Ability to think + execute

  • Very strong result-oriented creative criteria

  • Experience in Meta Ads (YouTube and TikTok highly valued)

  • Good level of copywriting and storytelling

  • Understanding of metrics: CTR, Hook Rate, CVR, CPA, CAC, ROAS

  • Ability to read data and convert it into decisions

  • Fast, autonomous, and resourceful profile

  • Portfolio with real impact

πŸ’₯ We'll love you even more if...

  • You use Figma, Canva, CapCut, or Adobe

  • You can produce without always depending on others

  • You have worked with UGC and creators

  • You use AI to ideate, produce, and test

  • You know tools like Runway, Arcads, AdCreative, etc.

  • You have a good audiovisual eye

  • You know how to generate volume without losing quality

⚑ Who you are

  • You see creativity as growth, not as aesthetics

  • You don't stop at the idea: you execute

  • You like to launch, iterate, and improve

  • You have creative hunger

  • You think in volume + criteria

  • You balance speed and business

  • You are autonomous, proactive, and resourceful

  • You enjoy fast-paced environments and building from the ground up

🎁 What we offer

Everything that makes Ucademy, Ucademy:

🌟Annual gross salary of 23k
πŸš‘ Private health insurance
πŸ’Έ Flexible compensation with Payflow
πŸ‹οΈ Wellness program (gym, physio, etc.)
πŸŽ‰ Events, team buildings, and constant vibes
πŸš€ Real training and growth
🧠 Internal coaching

And, above all:

✨ A culture where you can propose, fail, and grow
✨ Plenty of autonomy and space to build
✨ Creativity with real impact on the business

Are you ready for the adventure? We want to meet you!

View original advert (Spanish)

HOLA CRACK!!!

En Ucademy buscamos a alguien que entienda algo clave:

πŸ‘‰ Hoy, el crecimiento es creatividad.

Pero no cualquier creatividad.

No buscamos solo ideas bonitas.
Buscamos a alguien capaz de convertir:

  • insights β†’ en anuncios

  • datos β†’ en hipΓ³tesis

  • conceptos β†’ en piezas que se lanzan, se testean, se optimizan... y escalan

Queremos a alguien que combine creative strategy + performance mindset + ejecuciΓ³n real.
Alguien que no se quede en el deck, sino que disfrute bajando todo a tierra: hooks, copies, vΓ­deos, UGC, landings, variaciones...

πŸ‘‰ Creatividad que impacta negocio.

Este rol serΓ‘ clave para construir nuestro sistema de performance creative, principalmente en Meta Ads, pero tambiΓ©n en YouTube, TikTok y otros canales.

Si te obsesiona entender por quΓ© algo funciona, generar volumen con criterio y convertir la creatividad en ventaja competitiva... sigue leyendo.

🎯 Tu misión

TrabajarΓ‘s mano a mano con Brand y Paid para convertir la creatividad en una palanca real de crecimiento.

Esto significa:

  • Detectar oportunidades

  • Transformar datos en ideas accionables

  • Crear piezas que convierten

  • Construir un sistema de experimentaciΓ³n continua

AquΓ­ la creatividad no es decoraciΓ³n.
πŸ‘‰ Es growth.

πŸ”₯ QuΓ© harΓ‘s

🧠 Pensar como strategist...

DesarrollarΓ‘s enfoques creativos para campaΓ±as de adquisiciΓ³n, awareness y consideraciΓ³n.

TraducirΓ‘s insights en:

  • Γ‘ngulos de comunicaciΓ³n

  • hooks

  • conceptos creativos

  • narrativas

  • frameworks de testeo

  • mensajes orientados a conversiΓ³n

πŸ‘‰ Detectar quΓ© decir, cΓ³mo decirlo y cΓ³mo hacerlo rendir.

⚑ ...y ejecutar como builder

No buscamos solo pensamiento. Buscamos producciΓ³n.

SerΓ‘s clave creando:

  • anuncios estΓ‘ticos

  • vΓ­deos de performance

  • piezas UGC

  • hooks y openings

  • guiones

  • copies

  • variaciones listas para testear

πŸ‘‰ PasarΓ‘s de insight β†’ pieza β†’ iteraciΓ³n con velocidad y criterio.

πŸ” Construir sistema (no piezas sueltas)

TrabajarΓ‘s con Paid para diseΓ±ar un sistema de testeo sobre:

  • hooks

  • mensajes

  • CTAs

  • formatos

  • storytelling

  • UGC

  • enfoques visuales

πŸ‘‰ Probar mucho, aprender rΓ‘pido, escalar lo que funciona.

πŸ“ˆ Elevar mensaje y conversiΓ³n

CrearΓ‘s:

  • copies publicitarios

  • landings

  • emails

  • mensajes de captaciΓ³n

πŸ‘‰ Cada pieza con intenciΓ³n clara de negocio.

πŸ“Š Leer datos como ventaja creativa

AnalizarΓ‘s:

  • rendimiento de campaΓ±as

  • comportamiento de audiencias

  • tendencias y competencia

πŸ‘‰ Entender quΓ© funciona, por quΓ©... y quΓ© probar despuΓ©s.

No buscamos intuiciΓ³n sin datos.
Buscamos criterio creativo con cabeza.

πŸ“… CΓ³mo se verΓ‘ el Γ©xito

🟒 30 dΓ­as β†’ entender y activar

  • Entiendes producto, audiencias y sistema actual

  • Detectas quick wins

  • Lanzas primeras iteraciones

πŸ‘‰ Objetivo: empezar a generar impacto rΓ‘pido

🟑 60 dΓ­as β†’ construir

  • Generas propuestas creativas constantes

  • Ordenas sistema de producciΓ³n e iteraciΓ³n

  • Defines lΓ­neas de testeo con lΓ³gica

πŸ‘‰ Objetivo: dejar huella en el sistema

πŸ”΅ 90 dΓ­as β†’ escalar

  • Elevas calidad y velocidad creativa

  • Construyes sistema sΓ³lido de testing

  • Impactas directamente en resultados

πŸ‘‰ Objetivo: convertirte en pieza clave del crecimiento

🧬 Qué buscamos en ti

  • 2 aΓ±os en creative strategy, performance creative o similar

  • Experiencia real en creatividades de performance (no solo branding)

  • Capacidad de pensar + ejecutar

  • Muy buen criterio creativo orientado a resultados

  • Experiencia en Meta Ads (muy valorable YouTube y TikTok)

  • Buen nivel de copywriting y storytelling

  • Entendimiento de mΓ©tricas: CTR, Hook Rate, CVR, CPA, CAC, ROAS

  • Capacidad de leer datos y convertirlos en decisiones

  • Perfil rΓ‘pido, autΓ³nomo y resolutivo

  • Portfolio con impacto real

πŸ’₯ Nos fliparΓ‘s si ademΓ‘s...

  • Usas Figma, Canva, CapCut o Adobe

  • Puedes producir sin depender siempre de otros

  • Has trabajado con UGC y creators

  • Usas IA para idear, producir y testear

  • Conoces herramientas como Runway, Arcads, AdCreative, etc.

  • Tienes buen ojo audiovisual

  • Sabes generar volumen sin perder calidad

⚑ Cómo eres

  • Ves la creatividad como growth, no como estΓ©tica

  • No te quedas en la idea: ejecutas

  • Te gusta lanzar, iterar y mejorar

  • Tienes hambre creativa

  • Piensas en volumen + criterio

  • Equilibras rapidez y negocio

  • Eres autΓ³nomo/a, proactivo/a y resolutivo/a

  • Disfrutas en entornos rΓ‘pidos y en construcciΓ³n

🎁 Qué te ofrecemos

Todo lo que hace que Ucademy sea Ucademy:

🌟Salario 23k brutos anuales
πŸš‘ Seguro mΓ©dico privado
πŸ’Έ RetribuciΓ³n flexible con Payflow
πŸ‹οΈ Programa wellness (gym, fisio, etc.)
πŸŽ‰ Eventos, team buildings y vibes constantes
πŸš€ FormaciΓ³n y crecimiento real
🧠 Coaching interno

Y, sobre todo:

✨ Cultura donde puedes proponer, fallar y crecer
✨ Mucha autonomía y espacio para construir
✨ Creatividad con impacto real en negocio

ΒΏEstΓ‘s listo para la aventura? Β‘Te queremos conocer!

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