Paid Media and International Acquisition Specialist

At Pryconsa, we have been an active part of residential development in Spain since 1965. Over time, and thanks to the effort and professionalism of the people who have been part of this history, we have become one of the benchmark companies in the Spanish real estate sector.

Our strength is based on a combination that defines us: experience, implementation, diversification, and sustainable growth. We operate in multiple areas: housing development and construction (primary and secondary residences), the hotel sector, asset management, renewable energies, and elderly care services in residential centers.

We have an especially relevant presence in the Community of Madrid, and we continue to grow in eight other Spanish provinces, as well as in Portugal, the United Kingdom, and Germany. This expansion is the result of a clear vision: to create solid, useful, and high-quality projects wherever they provide real value.

Design, manage, and optimize digital acquisition campaigns in international markets for the promotion of our homes.

Plan campaigns by country, promotion, audience, and channel, defining objectives, budget, and calendar.

Manage campaigns in Google Ads, Meta Ads, Microsoft Ads (Bing), and other digital acquisition channels.

Supervise segmentations, bidding strategies, ads, and creatives to maximize performance.

Analyze user behavior throughout the conversion funnel and propose continuous improvement actions.

Design and execute A/B tests on audiences, messages, forms, and landing pages.

Prepare result reports and recommendations for the Marketing, Promotions, and Sales teams.

Identify optimization opportunities to improve lead quality, reduce acquisition cost, and increase conversions.

Specialized training in Digital Marketing, Advertising, Communication, or related areas.

Minimum of 2 years of experience managing Paid Media campaigns oriented towards acquisition and conversion.

Knowledge of the main digital marketing KPIs: CPL, CPA, CPC, CTR, conversion rate, and ROAS.

Proficiency in Google Ads, Meta Ads, and Microsoft Ads (Bing).

Experience using Google Analytics 4 (GA4).

Handling of Power BI and advanced Excel for data analysis and reporting.

High level of English. Knowledge of other languages will be valued.

Analytical profile, results-oriented, and with the capacity for data-driven decision-making.

Experience in international markets, multilingual campaigns, and the real estate sector will be valued.