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Performance Marketing Executive

Hybrid in Madrid·Added yesterday (last checked 28 Oct)

Agency
Michael Page España

2363 open roles

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Our summary

Salary
€28,000 - €30,000 a year

About €1,820 - €1,930 a month after tax.

Work mode
Hybrid, Madrid
Contract
Permanent
Spanish
Fluent
English
Required
Experience
2+ years

Visa options

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Skills

Nice to have

This job advert was originally written in Spanish.

Requirements

What we're looking for

  • 2+ years of hands-on experience managing Meta Ads campaigns
  • Fluent in English
  • 2+ years of hands-on experience managing Meta Ads campaigns.
  • 2-3 years of experience in Performance Marketing.
  • Fluent Spanish and English.
  • Strong analytical skills and experience working with Ads Manager, GA4 and Excel.
  • Strong understanding of CAC, ROAS, conversion metrics and revenue attribution.

Nice to have

  • Experience with TikTok Ads, Google Ads and/or Reddit Ads.
  • Knowledge of Supermetrics, Looker Studio or Smartly.
  • Interest in music, festivals and live entertainment.

Pay & benefits

What you'll get

  • 23 days of holidays, Fridays working till 15.00 and 1 day working from home ( on Friday).
  • Location: Madrid.

The role

A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a global market leader in festivals, music and live experience.

What you'll do

  • Build, launch and optimise paid social campaigns, primarily across Meta Ads.
  • Manage campaigns on TikTok Ads, Google Ads and Reddit Ads where relevant.
  • Execute campaigns across key sales moments:
    • Early Bird sales
    • On-sales
    • Line-up announcements
    • Headliner announcements
    • Price increases
    • Last tickets and urgency campaigns
  • Monitor performance daily and optimise campaigns to maximise results.

Budget Management & Planning

  • Develop weekly media plans with the Performance Marketing Lead.
  • Allocate budgets across prospecting and retargeting activities.
  • Monitor spend, pacing and efficiency against targets.
  • Track and optimise key metrics including CAC, CPM, CTR and CPL.

Performance Analysis & Optimisation

  • Analyse audience, creative, placement and conversion performance.
  • Design and execute A/B tests to improve campaign effectiveness.
  • Share insights and recommendations with marketing and creative teams.
  • Leverage AI tools for reporting, analysis and idea generation.

Tracking & Measurement

  • Oversee and validate tracking setup across:
    • Meta Pixel
    • Conversions API
    • Google Analytics 4
    • UTM structures
  • Ensure data accuracy between advertising platforms, analytics and ticketing systems.

Reporting

  • Prepare weekly performance reports including:
    • Spend
    • Revenue
    • Orders
    • CAC
    • ROAS
    • Recommendations and next steps
  • Maintain reporting dashboards and trackers.

CRM Collaboration

  • Apply CRM audience exclusions and suppression lists where needed.
  • Coordinate with CRM teams to maximise campaign effectiveness and customer journeys.

Tools & PlatformsPaid Media

  • Meta Ads Manager
  • TikTok Ads Manager
  • Google Ads
  • Reddit Ads

Analytics & Reporting

  • Google Analytics 4
  • Google Tag Manager
  • Supermetrics
  • Looker Studio
  • Power BI
  • Excel / Google Sheets

Automation & Collaboration

  • Smartly
  • Braze
  • ClickUp
  • ChatGPT, Claude and other AI tools

Who are we looking for (M/F/D)?

Personal Profile

  • Hands-on and execution-focused.
  • Self-sufficient and proactive.
  • Analytical and data-driven.
  • Curious and willing to challenge assumptions.
  • Adaptable in a fast-changing environment.
  • Eager to learn and develop professionally.

Success Metrics

Success Metrics

  • Drive ticket sales while maintaining CAC targets.
  • Improve CAC and ROAS over time.
  • Deliver campaigns accurately and on schedule.
  • Ensure reliable, actionable and insightful reporting.

Hiring process

2 steps2 interviews

  1. CV registration

  2. Consultant contact

    With a specialist Michael Page consultant

    If they see that your experience and motivations fit the values and needs of a hiring company, they will contact you to start the selection process: they will learn about your expectations, answer your questions and help you prepare for each stage of the process.

  3. Company interview

    With a client company

    If your application progresses, we will help you prepare for the interview with useful information about the company, its culture and what it looks for in a profile like yours.

  4. Final stage and negotiation · With a client company

  • The final stages are set by the client company: Michael Page acts as an intermediary, and the interview and decision rest with the hiring company.
  • Support continues after the contract is signed.
  • Michael Page cannot support every candidate; registering and keeping your profile up to date opens the door to future processes.

About Michael Page España

Michael Page is a global recruitment consultancy and part of PageGroup, one of the world's leading professional recruitment firms. The company specializes in placing mid-to-senior level professionals across a wide range of sectors, including technology, engineering, finance, sales, and human resources. With a strong presence in Spain, Michael Page operates offices in major cities and offers services such as executive search, temporary staffing, and outsourcing solutions.

Industry
Staffing

In their own words

About the company & team

A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a global market leader in festivals, music and live experience.We are looking for a Performance Marketing Executive to support the planning, execution and optimisation of paid media campaigns across the Iberian market. This role will play a key part in driving ticket sales for festivals and live events through data-driven digital marketing initiatives.

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