Social Media Specialist

⭐ WHAT ARE WE LOOKING FOR?

University degree in Business Administration, Marketing, or related areas. Having a Master's in Digital Marketing or specialized certifications in the digital environment will be positively valued.

• Between 4 and 5 years of experience in social media management, Social Media strategy development, and digital campaigns.

• B2 or higher level of English.

• Advanced knowledge in Social Ads, Ads Manager for different platforms, and analytics and reporting tools.

• Experience using Social Listening tools, social media monitoring, and video editing software.

• Ability to analyze results, identify improvement opportunities, and apply new strategies that optimize account performance.

• Experience in digital community management and monitoring the social conversation of brands.

• Creative, proactive profile passionate about content creation, innovation, and new digital trends.

• Interest in staying up to date with the latest trends, tools, and best practices in Social Media and Digital Marketing.

🌟WHAT DO WE OFFER YOU?

• Hybrid work modality (on-site and remote).

• Good work environment and collaborative culture.__

• Continuous support and learning.

• Employee discounts and discounts for three people of your choice (family/friends).

• Meal vouchers.

• Discount portal for purchases with our partners (leisure, travel, shopping...)

• Flexible compensation so you can dedicate part of your salary to additional benefits.

• Access to our employee wellbeing apps.

🎯 ABOUT THE Social Media Specialist ROLE

We are currently looking for a person with experience in social media management, digital content creation, and Social Media campaign development whose main mission will be: Manage and enhance the presence of Alsea Europa brands on social media, developing content strategies and campaigns that drive their positioning, increase engagement with their communities, and contribute to the achievement of marketing objectives.

Their main functions include

• Develop and implement Social Media strategies aligned with the marketing objectives of each brand.

• Manage the presence of the different Alsea Europa brands on social media, driving engagement and the creative quality of the content.

• Manage social channels, including Community Management, Paid Social, monitoring, and reporting.

• Propose new ideas, trends, and creative actions that contribute to improving account performance.

• Plan, coordinate, and supervise monthly content calendars and various digital activations.

• Collaborate with brand teams and coordinate creative, influencer, and media agencies to develop campaigns and content.

• Plan, manage, and optimize Paid Social campaigns, tracking results and KPIs.

• Analyze the performance of digital actions, preparing reports and proposing improvements to reach established objectives.

• Monitor industry trends, competitor activity, and communication opportunities for the brands.

• Participate in the development of integrated marketing, influencer, media, and public relations campaigns.