Global Social Media Specialist

LOEWE Perfumes represents the organic part of LOEWE. We are the unique Maison that crafts​ collectable botanical art pieces ​connected with nature in its purest form.

LOEWE Perfumes respects diversity and promotes inclusion from its recruitment process. We are committed to create an integrative working environment where all talents and singularities are engaged and valued.

The Global Social Media Specialist reports directly to the Head of Global Media and Social Media, collaborating closer with other functions and departments including global and local Marketing teams.

This role acts as a key point of contact for regional Marketing teams, ensuring alignment between global social media strategy, content creation, planning and local marketing execution.

To manage and execute LOEWE Perfumes' global organic social media presence, ensuring a consistent, distinctive and engaging brand expression across international markets and platforms.

The role combines global social media management, editorial calendar ownership, creative content ideation, trend analysis and global coordination.

The Global Social Media Specialist will play a key role in identifying social media trends, defining content opportunities and translating platform insights into clear, actionable creative briefs for the Creative and Content teams.

The ideal candidate combines a strong understanding of social media culture with a refined aesthetic sensibility, ensuring that LOEWE Perfumes' unique creative universe is translated into relevant, innovative and platform-specific storytelling while preserving the brand's luxury positioning.

• Manage day-to-day execution of LOEWE Perfumes' global organic social channels, ensuring consistency in messaging, visual identity, tone of voice and content quality.
• Own the global editorial calendar, aligning brand priorities, launches, campaigns, cultural moments and key marketing initiatives.
• Oversee end-to-end content planning: identify needs, define Creative briefs, coordinate asset delivery with internal stakeholders, schedule, publish and track performance.
• Translate global campaign storytelling into platform-specific content to maximize relevance and engagement.
• Evolve the brand's organic presence through new formats, creative approaches, and platform developments.
• Monitor audience conversations, emerging trends and community sentiment, identifying opportunities for meaningful engagement and stronger brand affinity.
• Gather community insights to inform content planning and creative recommendations.

• Identify emerging trends, cultural conversations, formats, and content opportunities relevant to LOEWE Perfumes.
• Develop original, innovative, social-first ideas that translate the brand universe into engaging, platform-specific storytelling, including content beyond global campaign assets.
• Define creative and actionable briefs for Creative and Content teams, covering objectives, key messages, storytelling, formats and platform requirements.
• Partner with these teams throughout development to optimize creative execution for each platform.
• Contribute a social media perspective to brainstorming, campaign planning and content reviews; continuously evolve the content approach through creativity, cultural awareness and performance insights.

• Act as a key contact between HQ and regional teams, aligning organic social media planning, content and define guidelines.
• Coordinate global calendars and content deployment across markets, including Asian channels (WeChat, RED, Weibo, Douyin, LINE, KakaoTalk)
• Support reviews of regional calendars, creative proposals and local adaptations, ensuring alignment with global strategy and approval processes.
• Facilitate HQ-regional communication and content sharing for efficient workflows and timely execution.
• Monitor international social media developments, particularly in Asia, to identify trends, best practices and brand opportunities.
• Contribute to global social media guidelines and content frameworks.

Social Media Performance & Optimization

• Analyze organic performance across global platforms, including reach, engagement, audience growth, video views and content effectiveness.
• Produce regular reports with actionable insights to improve content and channel performance.
• Benchmark competitors and track developments across luxury, beauty and digital culture, translating findings and performance insights into creative recommendations and content opportunities.
• Partner with Paid Media to identify organic content amplification opportunities and align paid and organic initiatives.
• Support testing of new formats, creative approaches, and platform features.