Social Media Manager

We offer a range of social benefits that will contribute to your well-being.

• Exclusive discounts and financing options.
• Life insurance.
• Corporate University.
• Ongoing training for professional development.
• Study aid for employees' children.
• Own medical service.
• Flexible compensation plan.

Are you looking to develop your talent and find a place where your effort is recognized? We offer a dynamic, close-knit environment with a future. Here, every day is a new opportunity to learn, grow, and shine. Imagine being part of a diverse team where evolution and customer service are our priority. At El Corte Inglés, our work is a shared passion.

At El Corte Inglés Travel Group, we offer experiences tailored to each client, operating with an open, international vision and deep knowledge of every market and each of our business lines. Our commitment to innovation and technology allows us to focus on what truly matters: accompanying each client on their next experience.

If you are looking for a dynamic environment with global impact, where innovation combines with a passion for travel and events, this is the place for you!

The project awaiting you.

We are looking for a strategic and creative leader to direct the Social Media and Content function at Viajes El Corte Inglés.

Integrated directly into the Vacation Business unit and in close coordination with the Transversal Marketing team, your mission will be to lead the social and editorial presence of our vacation products and experiences.

You will be responsible for defining the day-to-day strategy, orchestrating the creation of high-impact inspirational content, boosting paid social campaigns, and energizing our traveler community, turning our channels into a key driver of consideration, awareness, and sales for the business.

Main duties and requirements.

• Lead the vision, strategy, and daily operations of Social Media and Content for the vacation travel business (coasts, islands, long-haul trips, cruises, getaways, and theme parks).
• Build an attractive, close, and inspiring voice for the traveler, aligned with the global guidelines and brand tone of Viajes El Corte Inglés.
• Connect the commercial calendar and tourism seasonality with innovative social content and viral formats.
• Orchestrate an agile ecosystem of collaborators: creative agencies, travel influencers, on-destination content creators, and tourism offices/commercial partners.
• Maximize the impact of the organic and paid social mix, directing activations toward both branding and engagement as well as the generation of qualified traffic and bookings.
• Act as an expert link between commercial needs and the Transversal centers of excellence.

Main responsibilities

1. Strategy and operating model in the Vacation Business

• Design and implement the annual and seasonal social media and content plan for the vacation business, directly linked to sales, acquisition, and loyalty objectives.
• Adapt the tone of voice, editorial pillars, and visual codes by channel (Instagram, TikTok, YouTube, Facebook, etc.), ensuring consistency with the Transversal Marketing corporate framework.
• Lead the editorial and activation calendar, guaranteeing perfect integration with the commercial plan and 360º campaigns.
• Define and monitor performance OKRs and KPIs (engagement rate, reach, qualified traffic, CPA, social ROAS, growth, and community sentiment).

2. Ecosystem of creators, destinations, and agencies

• Lead the strategy and relationship with influencers, prescribers, and UGC content creators, activating on-destination collaborations and seasonal campaigns.
• Manage the day-to-day with the social media agency: briefings, quality control, deliveries, SLAs, and campaign adaptations.

3. Paid Social and performance

• Define, coordinate, and optimize the paid social strategy working in collaboration with transversal teams.
• Supervise correct attribution, funnel analysis, and data-driven decision-making.
• Continuously test new formats and audiences (Meta, TikTok Ads, etc.) to optimize acquisition costs.

4. Community engagement and reputation

• Supervise the model for customer service, moderation, and engagement of the traveler community, ensuring an empathetic, resolute tone aligned with brand standards.
• Coordinate crisis or incident management protocols in coordination with Customer Service and Corporate Communications.
• Actively listen to traveler trends and market conversations to detect real-time content opportunities.

5. Editorial and multi-format content

• Conceptualize and supervise the production of inspirational editorial content.
• Ensure that the storytelling invites dreaming and traveling, facilitating the user's leap toward booking and advice through digital channels and the agency network.

6. Leadership and culture

• Be the point of reference and operational link with the product, sales, CRM, and Transversal Marketing teams.
• Foster a culture of experimentation (test & learn), analysis of tourism trends, and industry best practices