CRM & Loyalty Manager

• University degree in Business Administration, Marketing, Economics, Statistics, or similar.

• +7 years of experience in CRM, loyalty, relational marketing, or customer engagement.

• Experience in segmentation, personalization, and campaign automation.

• Advanced proficiency in CRM tools and data analysis.

• Strategic profile, with a business orientation and focus on results.

• High analytical, communication, and influence capacity.

• Experience leading projects and developing teams.

You will feel comfortable in this position if...

• You are passionate about understanding the customer and transforming data into actions.

• You combine strategic vision and execution capability.

• You enjoy working in dynamic and results-oriented environments.

• You like to innovate, propose new ideas, and find growth opportunities.

🌟WHAT DO WE OFFER YOU?

• Design and lead the CRM and loyalty strategy for our brands in Spain and Mexico, driving recurrence, engagement, and customer value.

• Create, plan, and execute personalized communication campaigns through email marketing, app, push notifications, and other channels, optimizing the customer experience at every touchpoint.

• Develop advanced segmentation and personalization strategies, adapting offers, promotions, and content to the interests and consumption habits of each customer.

• Lead and develop the team, driving best practices in customer journeys, automation, and relational marketing to maximize conversion and commercial impact.

• Analyze customer behavior and key loyalty KPIs to identify opportunities for growth, experience improvement, and increased brand engagement.

• Transform data into actionable insights, preparing presentations and strategic recommendations for Management to help drive decision-making.

• Identify and lead improvements in CRM, automation, and campaign management tools, coordinating providers and ensuring their evolution and correct functioning.

• Develop new alliances and agreements with strategic partners that provide differential value and relevant experiences for our customers.

• Drive the continuous optimization of messages, creatives, and communications to improve open rates, interaction, conversion, and business results.

• Manage the area budget, ensuring investment efficiency and the fulfillment of established objectives.

⭐ WHAT ARE WE LOOKING FOR?

Alsea is the leading company in organized catering. In Spain, we have a multi-brand portfolio comprising Starbucks, Domino's Pizza, Foster's Hollywood, VIPS, and Ginos. Additionally, we have 4 of our own factories that guarantee optimal quality and exceptional flavor, to continue offering flavor-filled experiences.

In Spain, we combine the talent of more than 23,000 people working to deliver happiness to more than 450 million customers a year worldwide.

At Alsea, we are immersed in ensuring our company increasingly has a global character, that the processes governing our company are the same in any of the countries in which we operate; therefore, it is essential that our ERPs are aligned and that we achieve increasingly global and unified workflows. For this reason, our Information Technology department is looking for three new profiles to allow us to homogenize the workflows of different strategic areas in SAP, managing various projects.

🎯 ABOUT THE CRM & Loyalty Manager ROLE

We are currently looking for a person passionate about customers, data, and loyalty to lead the CRM and Loyalty strategy for our brands in Spain and Mexico. You will have the opportunity to design personalized experiences, develop innovative campaigns, and convert consumer knowledge into initiatives that drive growth, recurrence, and the emotional bond with our brands.

Among their main functions, the following stand out: