Marketing Automation Specialist

Are you passionate about designing communication experiences that transform the relationship between insurers and customers? MISSION: Lead the design, development, and optimization of omnichannel customer communication strategies that significantly improve user experience and operational efficiency. You will be responsible for building and executing innovative automated customer journeys that generate a direct impact on AXA's business objectives, positioning yourself as a benchmark in digital communication excellence within the insurance sector. WHY THIS ROLE? The insurance sector is undergoing a full digital transformation. Effective and personalized customer communications are key to differentiating oneself in a competitive market. In this role, you will have the opportunity to: Innovate in emerging channels (WhatsApp, RCS) while mastering traditional ones (email, SMS, push); Directly impact customer experience and retention, critical metrics for the business; Lead from technical and strategic autonomy, managing complex stakeholders; Grow in an environment where your decisions have executive visibility and contribute to corporate KPIs. FUNCTIONS: Design and optimize multichannel communications: You will develop integrated communication strategies (email, SMS, push notifications, landing pages, WhatsApp, RCS) that maximize engagement without saturating the customer. Build sophisticated automated customer journeys: You will use Salesforce Marketing Cloud to create, maintain, and optimize automated flows with total autonomy, ensuring precision at every touchpoint. Segment and control with precision: You will master SQL to create complex segmentations, select data strategically, and apply quality controls that prevent customer fatigue. Measure and demonstrate ROI: You will monitor campaign performance with tools such as Looker Studio and Power BI, ensuring that every communication contributes to business objectives and complies with GDPR and corporate guidelines. Manage operational excellence: You will optimize the platform, resolve routine incidents, and lead requirements sessions with multiple internal stakeholders. PROFILE: Education: Bachelor's Degree in Business Administration, Marketing, Advertising, PR, or Data Engineering. Experience: Minimum 3 years executing customer journeys and managing segmentations in marketing automation platforms; Demonstrated experience leading internal and external collaborators in complex contexts. Technical knowledge: Salesforce Marketing Cloud (Marketing Cloud Specialist and Developer certifications valued); Advanced SQL; HTML and AMPscript. Valuable: Power BI, Looker Studio, Python. Nice to have: Experience in the insurance sector or knowledge of Sales Cloud and Service Cloud. Key competencies: Effective communication and the ability to influence multiple stakeholders; Analytical thinking oriented toward data and results; Autonomy and ability to prioritize in complex environments; Proactivity in identifying improvements and optimizations; Customer orientation and business impact orientation. Languages: Intermediate English. LI-HYBRID LI-EA1 #MarketingAutomation #SalesforceMarketingCloud #CustomerJourney #Insurance #Madrid #DigitalTransformation #Automation #MarketingData #Omnichannel Why join AXA Spain? AXA Spain is one of the most relevant Talent Centers for AXA, with more than 3,000 employees working on local and international projects. We are proud to have been awarded various certifications such as Top Employer and Top LinkedIn Company, thanks to our environment of development, diversity, and inclusion. We work for the progress of society by protecting what matters. We create sustainable long-term value while protecting our customers, our economy, our environment, and society. Here, you will be able to grow professionally, work with flexibility, and be part of a team that drives change and innovation. At AXA, we actively promote Diversity and Inclusion by offering equal opportunities. Possession of a disability certificate will be positively valued. If you are looking for a place to make a difference, we await you at AXA Spain!