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Marketing Automation Specialist

Hybrid in Madrid·Added 8 days ago

AXA

70 open roles

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Overview

Job details

  • Hybrid

    Office and home days — the ad has the split.

Requirements

  • Have the right to work in Spain

    AXA doesn't mention sponsorship in the ad.

  • Be near Madrid for hybrid days

    No relocation package mentioned.

  • Have 3+ years of experience

    Mid-level role.

  • University degree

    “Licenciatura/Grado en ADE, Marketing, Publicidad, RRPP o Ingeniería de Datos” — per the ad.

This job was automatically translated to English.

Requirements

What we're looking for

  • Minimum 3 years executing customer journeys and managing segmentations in marketing automation platforms
  • Demonstrated experience leading internal and external collaborators in complex contexts
  • Salesforce Marketing Cloud (Marketing Cloud Specialist and Developer certifications valued)
  • Advanced SQL
  • HTML and AMPscript
  • Effective communication and the ability to influence multiple stakeholders
  • Analytical thinking oriented toward data and results
  • Autonomy and ability to prioritize in complex environments
  • Proactivity in identifying improvements and optimizations
  • Customer orientation and business impact orientation

Nice to have

  • Valuable: Power BI, Looker Studio, Python
  • Nice to have: Experience in the insurance sector or knowledge of Sales Cloud and Service Cloud

Education & certifications

  • Bachelor's Degree in Business Administration, Marketing, Advertising, PR, or Data Engineering

Languages

  • Intermediate level of English.

The role

Are you passionate about designing communication experiences that transform the relationship between insurers and customers?

Lead the design, development, and optimization of omnichannel customer communication strategies that significantly improve user experience and operational efficiency. You will be responsible for building and executing innovative automated customer journeys that generate a direct impact on AXA's business objectives, positioning yourself as a benchmark in digital communication excellence within the insurance sector.

The insurance sector is undergoing a full digital transformation. Effective and personalized customer communications are key to differentiating oneself in a competitive market. In this role, you will have the opportunity to:

  • Innovate in emerging channels (WhatsApp, RCS) while mastering traditional ones (email, SMS, push)
  • Impact customer experience and retention directly, which are critical metrics for the business
  • Lead through technical and strategic autonomy, managing complex stakeholders
  • Grow in an environment where your decisions have executive visibility and contribute to corporate KPIs

What you'll do

  • Design and optimize multichannel communications: You will develop integrated communication strategies (email, SMS, push notifications, landing pages, WhatsApp, RCS) that maximize engagement without saturating the customer.

  • Build sophisticated automated customer journeys: You will use Salesforce Marketing Cloud to create, maintain, and optimize automated flows with total autonomy, ensuring precision at every touchpoint.

  • Segment and control with precision: You will master SQL to create complex segmentations, select data strategically, and apply quality controls that prevent customer fatigue.

  • Measure and demonstrate ROI: You will monitor campaign performance with tools such as Looker Studio and Power BI, ensuring that every communication contributes to business objectives and complies with GDPR and corporate guidelines.

  • Manage operational excellence: You will optimize the platform, resolve common incidents, and lead requirements sessions with multiple internal stakeholders.

Hiring process

2 steps2 interviews8–12 weeks in all

  1. Apply online

  2. Talk with recruiter

    With a recruiter

    An initial conversation with a recruiter.

  3. Interview

    With hiring manager and key stakeholders

    Meet the hiring manager and the key stakeholders you would work with.

  • AXA aims to respond within two weeks of receiving an application.
  • AXA UK adds tasks or presentations for many roles, psychometric tests for some, and a background check before the start date.

About AXA

AXA is a multinational insurance and asset management group headquartered in Paris, France. It is one of the world's largest insurance companies, operating across property, casualty, life, savings, and health insurance, with a strong presence in Europe, Asia, and the Americas. The group employs over 140,000 people and serves millions of clients globally, positioning itself as a leader in insurance and risk management.

In Spain, AXA operates as AXA España, with its main offices in Madrid and Barcelona, and a significant workforce across the country. The company is known for its focus on digital transformation, data-driven decision-making, and innovation in insurance products. For international professionals, AXA Spain offers a multicultural environment, opportunities in areas like AI, cybersecurity, data science, and underwriting, and a strong commitment to employee development and flexible working arrangements.

Industry
Insurance
Founded
1985
Employees
100,000+
Headquarters
Paris, France
In Spain
Madrid, Barcelona
Website
axa.com

Good to know if you are moving

  • AXA Spain has offices in Madrid and Barcelona, with a significant number of roles in technology, data, and cybersecurity, making it a good fit for international tech professionals.
  • The company offers a multicultural work environment, with English often used as a working language in many global and technical roles.
  • AXA provides strong internal mobility opportunities, allowing employees to move between Spain and other global offices.
  • Spain is a key market for AXA, with a large local workforce and a growing focus on digital innovation and AI.
  • The company offers competitive benefits, including flexible working arrangements and professional development programs.

In their own words

About the company & team

AXA Spain is one of the most relevant Talent Centers for AXA, with over 3,000 employees working on local and international projects.

We are proud to have been awarded various certifications such as Top Employer and Top LinkedIn Company, thanks to our environment of development, diversity, and inclusion.

We work for the progress of society, protecting what matters. We create sustainable long-term value while protecting our clients, our economy, our environment, and society.

Here, you can grow professionally, work with flexibility, and be part of a team that drives change and innovation.

At AXA, we actively promote Diversity and Inclusion, offering equal opportunities. Possession of a disability certificate will be positively valued.

If you are looking for a place to make a difference, we look forward to seeing you at AXA Spain!

Additional information

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#MarketingAutomation #SalesforceMarketingCloud #CustomerJourney #Insurance #Madrid #DigitalTransformation #Automation #MarketingData #Omnichannel

All open roles at AXA

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