Marketing Specialist - Live Events

Our client is a leading company operating within the live entertainment and events sector, delivering large-scale experiences and managing a diverse portfolio of brands, venues, and events across Spain.

• At least 3 years of experience in marketing execution, campaign coordination...
• Fluent Spanish and advanced English level

Reporting directly to the Brand Manager, the Marketing Specialist will be responsible for coordinating all marketing activities, ensuring alignment across channels, stakeholders, and campaigns.

Key responsibilities include:

• Developing and managing communication plans and marketing calendars.
• Coordinating all marketing channels, including Paid Media, CRM, Communications, Social Media, and external agencies.
• Monitoring campaign performance and analysing effectiveness through channel KPIs and reporting.
• Supporting the definition and optimisation of the marketing mix model.
• Executing and managing local media buying activities.
• Coordinating relationships with influencers, content creators, regional media partners, and other external stakeholders.
• Working closely with CRM, Performance Marketing, Communications, and Social Media teams to maximise campaign impact.
• Coordinating creative assets, campaign launches, and communication activities to ensure timely delivery.
• Managing approvals with artists, sponsors, partners, and public institutions.
• Supporting website maintenance, tracking implementation, and data quality monitoring.
• Preparing performance reports and recommendations for marketing leadership.

• Bachelor's degree in Marketing, Business, Communication, or a related field.
• At least 3 years of experience in marketing execution, campaign coordination, or integrated marketing roles.
• Experience managing both online and offline marketing initiatives.
• Solid understanding of Paid Media, CRM, Organic, Social Media, and Offline Marketing KPIs.
• Strong analytical capabilities and advanced Excel skills.
• Knowledge of web analytics, tracking implementation, attribution models, tags, and pixels.
• Excellent organisational and project management skills.
• Ability to coordinate multiple stakeholders, agencies, and projects simultaneously.
• Strong communication and relationship-building skills.
• Fluent Spanish and advanced English level.