Specialist in Marketing Automation - Marbella

Specialist in Marketing Automation

We are seeking a highly motivated Marketing Automation Specialist to join a dynamic and fast-growing organisation operating within a high-value, long sales-cycle environment. This role is ideal for a data-driven professional who thrives on building intelligent systems that improve efficiency, enhance customer journeys, and drive measurable commercial results.

You will play a key role in designing and optimising a scalable marketing automation ecosystem that connects marketing and sales, improves lead management, and maximises conversion at every stage of the funnel. Working closely with cross-functional teams, you will have the opportunity to shape strategy, implement advanced automation workflows, and introduce innovative, AI-driven solutions that support business growth without increasing operational overhead.

This is a hands-on role suited to someone who combines technical expertise with commercial awareness and is passionate about leveraging automation, data, and personalisation to deliver high-performing campaigns and are fluent in Spanish and English.

Role Purpose

To design, implement, and continuously optimise a scalable marketing automation ecosystem that drives higher lead-to-sale conversion, enhances telemarketing productivity, and enables campaign growth without increasing headcount.

Key Objectives

• Improve operational efficiency across marketing and sales through automation.
  
• Increase conversion rates from lead to visit and from visit to sale
  
• Establish clear visibility and tracking across the full commercial funnel
  
• Accelerate lead response times and improve handling quality
  
• Minimise manual workload within the telemarketing function
  
• Develop a structured, segmented, and actionable database
  

Core Responsibilities

Marketing Automation & Campaign Management

• Build, deploy, and refine automated workflows covering lead acquisition, nurturing, requalification, and reactivation.
  
• Develop tailored customer journeys based on project type, budget range, buying stage, and engagement level.
  
• Execute multi-channel campaigns across email, SMS, WhatsApp, and other relevant platforms.
  

CRM & Data Management

• Maintain high data integrity within the CRM (deduplication, standardisation, enrichment, and key field management)
  
• Evaluate and implement additional tools or integrations to improve scalability and efficiency
  

Segmentation, Scoring & Optimisation

• Design and manage lead scoring models to prioritise opportunities
  
• Conduct A/B testing across messaging, timing, audiences, and calls to action
  
• Deliver targeted campaigns through effective database segmentation
  

AI & Innovation

Leverage AI-driven solutions to enhance performance, including:

• Conversational agents or virtual sales assistants
  
• Automated first-response systems
  
• Content generation and personalisation
  
• Dynamic or personalised video
  
• Predictive lead scoring and prioritisation
  
• Automated summaries of sales activity
  

Performance Tracking & Reporting

• Develop dashboards and reporting frameworks to monitor campaign performance, channel conversion, lead progression, and revenue contribution.
  

Candidate Profile

Experience

• 3-5 years in marketing automation, CRM marketing, lifecycle marketing, or marketing operations
  

Tools & Technical Skills

• Experience with platforms such as Zoho, HubSpot, Salesforce, ActiveCampaign, Pardot, or similar
  
• Working knowledge of HTML & CSS for email and landing page adjustments
  

Core Competencies

• Strong expertise in automation, segmentation, lead nurturing, and remarketing strategies
  
• Solid analytical capability across funnels, attribution models, cohorts, and KPIs
  
• Ability to produce high-converting, personalised messaging
  

Personal Attributes

• Proactive, organised, and results-driven
  
• Comfortable working cross-functionally with sales, marketing, and technical teams
  
• High level of written and professional English
  

Desirable Experience

• Background in real estate, new developments, luxury, hospitality, or other high-value, long sales-cycle sectors
  
• Experience with integrations via Zapier, Make, or APIs
  
• Understanding of deliverability, database management, and compliance
  
• Familiarity with BI, analytics, or data visualisation tools
  
• Experience with WhatsApp Business API, advanced forms, chatbots, or CDP platforms
  
• Relevant certifications (HubSpot, Salesforce, Zoho, etc.)
  

Key Performance Indicators

• Lead response and activation speed
  
• Conversion rates across MQL, SQL, visits, reservations, and sales
  
• Percentage of leads managed through automated nurturing
  
• Lead reactivation performance
  
• Contribution of automation to pipeline and closed deals
  
• Reduction in manual workload within telemarketing
  
• Database quality and deliverability performance
  
• ROI of automation initiatives
  

What's on Offer

• Salary: €35,000 - €40,000 (including bonuses)
  
• A role with direct impact on revenue growth and business scalability
  
• A fast-paced, growth-oriented environment
  
• Hybrid working model (3 days in the office)
  
• Competitive salary package
  
• High level of autonomy to shape processes, systems, and automation strategy