Marketing Automation Specialist

What’s on Offer

• Salary: €35,000 – €40,000 (including bonuses)
• A role with direct impact on revenue growth and business scalability
• A fast-paced, growth-oriented environment
• Hybrid working model (3 days in the office)
• Competitive salary package
• High level of autonomy to shape processes, systems, and automation strategy

Specialist in Marketing Automation

We are seeking a highly motivated Marketing Automation Specialist to join a dynamic and fast-growing organisation operating within a high-value, long sales-cycle environment. This role is ideal for a data-driven professional who thrives on building intelligent systems that improve efficiency, enhance customer journeys, and drive measurable commercial results.

You will play a key role in designing and optimising a scalable marketing automation ecosystem that connects marketing and sales, improves lead management, and maximises conversion at every stage of the funnel. Working closely with cross-functional teams, you will have the opportunity to shape strategy, implement advanced automation workflows, and introduce innovative, AI-driven solutions that support business growth without increasing operational overhead.

This is a hands-on role suited to someone who combines technical expertise with commercial awareness and is passionate about leveraging automation, data, and personalisation to deliver high-performing campaigns and are fluent in Spanish and English.

Role Purpose

To design, implement, and continuously optimise a scalable marketing automation ecosystem that drives higher lead-to-sale conversion, enhances telemarketing productivity, and enables campaign growth without increasing headcount.

Key Objectives

• Improve operational efficiency across marketing and sales through automation.
• Increase conversion rates from lead to visit and from visit to sale
• Establish clear visibility and tracking across the full commercial funnel
• Accelerate lead response times and improve handling quality
• Minimise manual workload within the telemarketing function
• Develop a structured, segmented, and actionable database

Core Responsibilities

Marketing Automation & Campaign Management

• Build, deploy, and refine automated workflows covering lead acquisition, nurturing, requalification, and reactivation.
• Develop tailored customer journeys based on project type, budget range, buying stage, and engagement level.
• Execute multi-channel campaigns across email, SMS, WhatsApp, and other relevant platforms. 

CRM & Data Management

• Maintain high data integrity within the CRM (deduplication, standardisation, enrichment, and key field management)
• Evaluate and implement additional tools or integrations to improve scalability and efficiency

Segmentation, Scoring & Optimisation

• Design and manage lead scoring models to prioritise opportunities
• Conduct A/B testing across messaging, timing, audiences, and calls to action
• Deliver targeted campaigns through effective database segmentation

AI & Innovation

Leverage AI-driven solutions to enhance performance, including:

• Conversational agents or virtual sales assistants
• Automated first-response systems
• Content generation and personalisation
• Dynamic or personalised video
• Predictive lead scoring and prioritisation
• Automated summaries of sales activity

Performance Tracking & Reporting

• Develop dashboards and reporting frameworks to monitor campaign performance, channel conversion, lead progression, and revenue contribution.

• Lead response and activation speed
• Conversion rates across MQL, SQL, visits, reservations, and sales
• Percentage of leads managed through automated nurturing
• Lead reactivation performance
• Contribution of automation to pipeline and closed deals
• Reduction in manual workload within telemarketing
• Database quality and deliverability performance
• ROI of automation initiatives