Marketing Director - Luxury FMCG
Lead the international marketing strategy for a premium cigar brand. You will manage a global team and drive brand growth through creative storytelling and commercial discipline.
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▪ 5+ years hands-on with Magento (Adobe Commerce) and Shopify, deep enough to advise developers on architecture and solutions
▪ Strong technical SEO: on-page, off-page, link building, site audits, GSC, GA4, Ahrefs/SEMrush
▪ Deep knowledge of servers, hosting, cloud and web security, plus user access management
▪ Solid grasp of e-commerce operations: catalog, checkout, payments, shipping, promotions, analytics
▪ Proven experience managing multiple agencies, contractors or vendors at once
▪ Strong project management: planning, prioritization, budgeting, risk and reporting
▪ Comfortable owning decisions and being accountable for results
▪ Experience with Jira, Asana, Trello or similar
▪ Excellent spoken and written English
▪ Organized, proactive and self-directed
Are you a hands-on technical leader who knows Magento and Shopify inside out, speaks fluent SEO, and keeps infrastructure secure? We are looking for someone to own our e-commerce, SEO and security ecosystem end to end.
You will be the single point of contact between our business teams and our technology partners: e-commerce development agencies, infrastructure and security providers, and several SEO contractors. You will turn business needs into clear technical requirements, hold partners accountable for quality and timelines, and keep our online stores fast, stable and secure.
This is an ownership role. You will analyze, decide and approve, escalating only the big calls.
Ownership & Decision-Making
▪ Own our e-commerce, SEO and security infrastructure end to end
▪ Make decisions on priorities, budgets and solutions
▪ Approve partner tasks, quotes and deliverables, and track performance against SLAs, KPIs and scope
▪ Act as technical advisor to our Magento developers: review tickets, challenge solutions, and guide code, architecture and infrastructure
▪ Lead our e-commerce development partner across both platforms
▪ Turn business requirements into briefs, user stories and acceptance criteria
▪ Prioritize the backlog: features, integrations, bug fixes, upgrades and maintenance
▪ Coordinate UAT and sign off releases before go-live
▪ Oversee upgrades, extensions/apps and integrations (payments, shipping, ERP, marketing tools)
▪ Monitor site speed, uptime and conversion issues, and drive fixes
▪ Lead our hosting and security partner
▪ Coordinate patching, backups, monitoring and disaster recovery
▪ Manage access requests, permissions and offboarding using least-privilege principles
▪ Follow up on security alerts, incidents and audits through to remediation
▪ Maintain documentation of environments, credential processes and access rights
▪ Coordinate multiple SEO contractors across our websites
▪ Analyze organic traffic, rankings, indexing, crawl errors and Core Web Vitals (GSC, GA4, Ahrefs, SEMrush)
▪ Review reports and give clear, actionable feedback
▪ Guide technical SEO (site structure, speed, structured data, canonicals, redirects, sitemaps, robots.txt) plus on-page and off-page SEO
▪ Turn SEO fixes into dev tickets and verify completion
▪ Track KPIs and recommend scope or contractor changes when needed
▪ Work with the Catalog Manager so product data, categories, pricing and images work correctly on both stores
▪ Translate catalog needs (attributes, bulk imports, feeds, filters, merchandising rules) into technical requirements
▪ Align launches, seasonal updates and promotions with technical releases
▪ Resolve sync errors, missing products and feed failures
▪ Plan and track projects: scope, timeline, budget, risks and dependencies
▪ Run status meetings and report progress and decisions to management
▪ Track partner SLAs, invoices and hours
▪ Manage incidents and blockers when stores or systems go down
▪ Keep the project log, roadmap and knowledge base up to date
Carazo Enterprise is a distribution company based in Marbella, Spain, specializing in the distribution of premium tobacco products. The company operates in the B2B sector, managing territory sales across Spain, with a focus on building relationships with retailers and other business clients. While the company's core business is distribution, it also offers roles in household management and childcare, indicating a diversified service portfolio.
Carazo Enterprise has a strong presence in Spain, with sales territories covering major regions such as Madrid, Barcelona, Valencia, Málaga, and the Basque Country. The company's work culture is likely to be dynamic and sales-driven, with a focus on field-based roles. For international professionals, the company offers opportunities in sales and management, with positions that may require Spanish language skills and local market knowledge. The company's use of Workable for recruitment suggests a modern approach to hiring, and its Marbella base offers a desirable lifestyle location on the Costa del Sol.
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