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Head of Digital Growth & CRM

On-site in Barcelona·Added 24 days ago

Catenon

250 open roles

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Overview

Requirements

Have the right to work in Spain
Catenon doesn't mention sponsorship in the ad.
Speak fluent Spanish
Listed as a requirement in the ad.
Work on-site in Barcelona
No relocation package mentioned.
Have 6+ years of experience
Lead-level role.
University degree
“Formación universitaria.” — per the ad.

This job was automatically translated to English.

Requirements

What we're looking for

We are looking for a profile with:

-University degree.
-Between 6 and 8 years of experience in CRM, Growth, Digital Marketing, or Customer Engagement.
-Proven experience with Salesforce Marketing Cloud.
-Knowledge of campaign automation, advanced segmentation, and customer journeys.
-Experience in digital analytics and KPI measurement (LTV, ARPU, ROAS, conversion, ROI...).
-Ability to lead teams and multidisciplinary projects.
-Analytical mindset, business orientation, and a "hands-on" approach.
-Experience in organizations with a large customer or user base, such as retail, eCommerce, travel, entertainment, digital platforms, or loyalty programs, will be highly valued.

The role

We are looking for a Head of Digital Growth & CRM to lead the digital strategy of a leading club, driving conversion, loyalty, and revenue generation through digital channels.

What will your mission be?

You will be responsible for defining and leading the digital growth strategy, turning technology, data, and customer knowledge into actions that generate value and revenue.

You will work cross-functionally with business, technology, and data teams to design digital experiences that increase engagement and conversion.

What you'll do

Main responsibilities:

-Define and execute the CRM, Growth, and Digital Marketing strategy.
-Design and optimize automated customer journeys.
-Lead email marketing campaigns, push notifications, and digital activation.
-Define the acquisition strategy and paid media together with specialized agencies.
-Analyze results, establish KPIs, and optimize the performance of initiatives.
-Lead and develop a specialized team.
-Coordinate projects with Business, Technology, Data, and external partners.
-Identify new opportunities for digital growth and revenue generation.

About Catenon

Catenon is a global executive search and international recruitment firm that combines technology, data, and human insight to identify the best professionals worldwide. With 23 offices across the planet and operations in more than 100 countries, the company specializes in board search, executive search, middle management recruitment, international recruitment, salary benchmarking, and talent projects for industries including construction, engineering, energy, IT, life sciences, and professional services.

Headquartered in Madrid, Spain, Catenon operates as a Spanish multinational with a strong presence in the local market, offering roles such as Jefe de Obra, Director General, and Sales Manager across Spain. The company's work culture emphasizes global mobility, with opportunities for expatriation (e.g., COO in Mexico) and multilingual roles (e.g., French Desk in Madrid), making it attractive for international professionals seeking cross-border careers in recruitment and talent management.

Industry: Recruitment
Website: catenon.com

In their own words

About the company & team

Our client is a leading organization in the sports and entertainment sector, undergoing an ambitious digital transformation process. With a strong track record and a highly engaged community of fans, it relies on innovation, technology, and data as key levers to deliver a differentiated experience to its users and develop new growth lines.

All open roles at Catenon