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What they offer
Full-time hours
Per the ad.
What they ask for
Have the right to work in Spain
HBX Group doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Work on-site in Mallorca
No relocation package mentioned.
The role
We are seeking a Paid Media Specialist to join our Roiback Digital team in Spain. In this role, you will be responsible for developing, executing, and optimizing digital acquisition campaigns for hotel and hospitality clients across multiple advertising platforms. You will work closely with clients to drive direct bookings, maximize campaign performance, provide strategic recommendations, and ensure marketing investments deliver strong ROI and business results.
What you'll do
- Plan, implement, and manage Paid Media campaigns across a variety of digital advertising platforms.
- Create, optimize, and monitor campaigns in Google Ads, Microsoft/Bing Ads, Meta Ads (Facebook & Instagram), DV360, Criteo, and other advertising channels.
- Manage Search, Display, Video, and other performance marketing campaigns to achieve business objectives.
- Build strong relationships with hotel and hospitality clients through regular meetings, campaign reviews, and strategic consultations.
- Provide budget recommendations and investment strategies to help clients achieve revenue and growth targets.
- Contribute to the development and execution of digital marketing strategies tailored to client requirements.
- Monitor campaign performance, analyze results, and deliver actionable insights and reporting.
- Optimize key performance metrics, including CPA, ROI, ROAS, conversion rates, and other campaign KPIs.
- Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
- Collaborate closely with internal marketing teams to ensure successful campaign execution and continuous improvement.
- Identify upselling and cross-selling opportunities that enhance client results and maximize commercial performance.
Requirements
What we're looking for
- Minimum of 2 years' experience managing Paid Media or Performance Marketing campaigns across multiple digital advertising platforms.
- Strong hands-on expertise in Google Ads and Meta Ads (Facebook & Instagram Ads Manager).
- Experience with additional advertising platforms such as Microsoft/Bing Ads, DV360, and Criteo is desirable.
- Proficiency in Google Analytics, Google Tag Manager (GTM), and Looker Studio.
- Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.
- Fluent or professional-level English communication skills, both written and verbal.
- Previous experience or knowledge of the travel, hospitality, OTA, hotel chain, bed bank, channel manager, or booking engine sectors would be highly valued.
- Proven ability to build trusted client relationships and communicate effectively with stakeholders.
- Proactive, results-driven mindset with a strong focus on improving performance through strategic recommendations rather than simply increasing advertising spend.
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
- Collaborative team player with excellent interpersonal and communication skills.
How they hire
3 steps3 interviews
Register your interest
Introduction to HBX Group
With Talent Acquisition team · Phone call
A chance, following your application, for you to learn more about HBX Group. During this initial phone interview with a member of our Talent Acquisition team you can ask about the opportunity itself and share with us what you're looking for.
Opportunities to shine
With our leaders
Meet one or more of our leaders to discuss your skills and expertise and ask questions about what your future might look like at HBX Group. Depending on the role itself, this step may include more than one meeting with us and sometimes an assessment.
Is it a match?
Now it's time for us both to decide whether we're right for each other. We want to be the right fit for you, as much as you for us - a match where we both thrive.
- All applications are reviewed by a member of our Talent Acquisition team and you should hear feedback within a week.
- You can check the status of your application via the Homepage of your candidate account.
About HBX Group
HBX Group is a global travel technology company headquartered in Palma, Spain, operating at the intersection of travel and technology. The company provides a comprehensive suite of B2B solutions for the travel industry, including accommodation, transport, and ancillary services, connecting travel sellers with a vast inventory of hotel stock worldwide. With a workforce of over 2,000 employees, HBX Group is a significant player in the global travel ecosystem, serving clients in over 190 countries.
In Spain, HBX Group has its headquarters in Palma de Mallorca, with a substantial presence in Madrid and Barcelona. The company's work culture is international and dynamic, with English as the working language, making it an attractive destination for international professionals. They offer a range of roles from engineering and product to corporate functions, and their careers page highlights a commitment to innovation and technology, particularly in areas like AI adoption and data analytics.
- Industry
- Travel Technology
- Founded
- 2001
- Employees
- 1,000–5,000
- Headquarters
- Palma, Spain
- In Spain
- Palma, Madrid, Barcelona
- Website
- hbxgroup.com
Good to know if you are moving
- English is the working language, making it accessible for international professionals.
- The company has a global presence with offices in multiple countries, offering international career opportunities.
- They have a strong focus on technology and data, with roles in AI, engineering, and data science.
- The company offers a diverse range of roles from engineering to corporate functions, suitable for various professional backgrounds.
- Headquartered in Palma de Mallorca, a popular destination for international professionals.
In their own words
About the company & team
HBX Group is the world's leading technology partner, connecting and empowering the world of travel. We're game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to 'move fast, dream big and make the difference' every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our 'global approach, local touch' mentality. We're headquartered in Palma, Mallorca and employ around 3,500 people worldwide.
HBX Group is the world's leading technological partner in travel, connecting global and local brands across accommodation, transport, activities and payments. Our teams combine tech, data, and deep market expertise to support more than 60,000 partners across 140 markets.
Our people are the heart of our success - encouraged to move fast, dream big and make the difference with a global mindset and local approach.
Additional information
At HBX Group, we believe diversity fuels innovation and strengthens our mission to make travel a force for good. We are committed to fostering an inclusive workplace where everyone feels valued and respected. Join us and be part of a team where diversity and equal opportunities truly make a difference.
You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.
As well as an attractive benefits package you will be able to work:
Within an innovative, engaging and multicultural environment.
Have the opportunity to build strong and lasting business relationships and friendships from around the world.
Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.
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