Senior Marketing Manager

elrow and Monegros Festival are much more than events, parties, or electronic music festivals. They are sensory experiences that blend music, performance, art, and creativity into an explosion of energy and color. Our commitment is to innovate, surprise, and raise the standard of entertainment culture on a global level. 

From Barcelona to the world, we have spent over a decade reinventing the way electronic music and culture are experienced, and now we want to take the brand to the next level

As Senior Marketing Manager in the elrow & Monegros Festival marketing team, you will be responsible for leading the evolution and consistency of two major brands (elrow and Monegros Festival) globally. This person will be responsible for translating the brand strategy into tangible actions on social media, digital and/or offline content, brand activations and experiences, communication through external media and branded content, strategic collaborations, and visual storytelling. 

You will be in charge of the social media management team and content creation, design, photo, video, and you will be responsible for generating relevant

This is an ideal role for a professional with experience in digital branding (ideally in entertainment, music, or culture companies), who combines strategic thinking with sensitivity.

• Develop, protect, and implement the medium and long-term brand strategy and positioning.

• Guarantee the consistency of the brand identity and voice across all channels and touchpoints, with a special focus on social media, digital channels, web, and online/offline campaigns.

• Be the guardian of the tone of voice, look & feel, and narrative of elrow and Monegros.

• Analyze brand performance and adjust channel strategy based on insights and KPIs.

• Lead the creation and execution of brand campaigns, content

• Define guidelines for content, frequency, tone, and formats.

• Act as the brand guardian, ensuring consistency in tone, image, and narrative.

• Lead and coordinate the global PR & Communications strategy for elrow and Monegros, ensuring consistency with the brand narrative and positioning.

• Manage and provide direction to the PR & Comms team (currently consisting of one PR Manager), guaranteeing the planning and execution of communication plans.

• Maintain direct relationships with media, agencies, and key stakeholders, ensuring relevant coverage aligned with awareness and reputation objectives.

• Define KPIs and evaluate PR & Comms results, driving continuous improvements and coordination with the rest of the marketing areas.

• Collaborate on the design and implementation of activations with external brands (partnerships), serving as the point of contact for the Sponsorships/Partnerships team.

• Guarantee that these associations are consistent with the values and aesthetics of elrow and Monegros Desert Festival. 

• Ensure alignment between the different marketing and partnerships teams involved in the process, in order to ensure that brand activations are carried out efficiently.

• +6 years of experience in brand, content, or social

• Real experience leading a brand from strategy to execution.

• Deep knowledge of the digital ecosystem: social media, content, internet culture, influencers, etc.

• Track record in companies with a strong focus on digital content or entertainment culture, music, media, etc.

• Ability to lead teams and provide direction, but also to dive into the details when necessary.

• Experience collaborating with creative, design, and audiovisual production teams.

• High level of English (essential for international environments and audiences).

• Passion for brands that tell stories and are experienced as experiences.

• International experience and/or experience in global roles will