CRM & GTM Automation Specialist - Global Expansion

• Competitive ESOP plan 📈

• High growth, multicultural and friendly environment 🤝

• Alan as private health insurance 🩺

• Healthy life with Wellhub (Gyms, pools, outdoor classes) 🧘🏽♀️

• Save expenses with Cobee 💰

• Language classes 👩🏽🏫

• Breakfast in the office and organic fruit 🍏

• Nora discounts 🍱

• Free caffeine and theine ☕

• Pet Friendly 🐕

The Global Expansion team is looking for a CRM & GTM Automation Specialist to help us build and scale the go-to-market engine behind our newest markets.

At Global Expansion, we're constantly exploring new markets, identifying potential customers and partners, and finding new ways to generate pipeline. We combine Direct Sales and Partnerships, which means we need to build scalable systems that help our commercial teams attract, identify, engage and convert the right opportunities.

We're looking for someone who sits at the intersection of CRM, GTM Automation, Data and Technology. Someone who loves building things with tools like Clay, automating prospecting processes, optimising inbound lead flows, connecting different platforms and experimenting with AI to make our GTM operations smarter and more efficient.

This role combines inbound and outbound growth operations. You'll help us build outbound prospecting engines while ensuring inbound leads are captured, enriched, qualified, routed and nurtured effectively.

This is not a traditional Marketing or CRM Operations role. You'll be building the systems and infrastructure that power our entire go-to-market strategy from the ground up.

If you see a manual process and immediately think about how to automate it, love experimenting with new technologies and want your work to have a direct impact on pipeline generation, this is your opportunity. 🚀

• Build from zero: You'll help create the GTM infrastructure behind our expansion into new markets.

• Own the entire funnel: You'll work across inbound and outbound, connecting lead generation, qualification, automation and sales execution.

• Own the tech stack: You'll have the freedom to experiment with Clay, AI and new automation tools to find better ways of working.

• Have a direct business impact: Your work will directly influence lead conversion, prospecting efficiency, meetings booked and pipeline generation.

• Work cross-functionally: You'll collaborate closely with Sales, Partnerships and other teams to identify opportunities and build solutions.

• Experiment and scale: You'll have the opportunity to test new approaches, learn quickly and turn successful experiments into scalable playbooks.

• Build and scale outbound prospecting systems: Design automated workflows to identify, research, enrich, qualify and segment potential customers and partners across different markets.

• Own Clay workflows: Build and optimise Clay tables and workflows for data enrichment, waterfall enrichment, lead qualification, scoring, research and automated prospecting.

• Execute outbound campaigns: Build targeted prospect lists, define ICPs, develop segmentation strategies and support the execution of personalised outbound campaigns in collaboration with Sales teams.

• Optimise inbound lead management: Ensure inbound leads are properly captured, enriched, qualified, segmented and routed to the right commercial teams.

• Build inbound automation and nurturing journeys: Create workflows to engage inbound leads based on their source, behaviour, profile and level of intent, helping move them towards sales opportunities.

• Connect our GTM stack: Build and maintain integrations between HubSpot, Clay, outreach platforms and other tools using native integrations, APIs, webhooks and automation platforms.

• Own CRM infrastructure: Structure and optimise HubSpot properties, pipelines, lists, workflows, lead management processes and data quality.

• Automate manual processes: Identify repetitive tasks across Sales and Partnerships and turn them into efficient, scalable automated workflows.

• Leverage AI for GTM automation: Experiment with AI-powered tools to automate account research, identify buying signals, personalise outreach, qualify leads and improve prospecting efficiency.

• Build processes from scratch: Create scalable inbound and outbound GTM processes and playbooks that can be replicated across new markets as we expand.

• Measure what matters: Monitor inbound and outbound performance, data quality, lead conversion, enrichment coverage, meetings booked and pipeline generated.

• Continuously experiment and improve: Test new tools, workflows and approaches to make our commercial teams more productive and effective.