Trade Marketing Manager - Santagloria

Do you want to be part of one of the best projects in the catering sector? 🚀

At Foodbox, we offer you the opportunity to grow professionally and be an active part of a constantly expanding project 🌍.

Are you passionate about marketing and the world of food service? Do you like turning a brand strategy into experiences that truly happen at the point of sale?

At Santagloria, we are looking to hire a Trade Marketing Manager to help us take our brand one step further, connecting strategy, business, stores, and the consumer.

We are looking for a person with a creative, commercial, and strategic vision, but also highly oriented toward execution. Someone capable of detecting opportunities, converting them into actions, and ensuring that every campaign has an impact in our establishments.

- Design and implement the Annual Trade Marketing Plan, aligned with the brand strategy and commercial objectives.

-Develop the calendar of campaigns, promotions, launches, and activations at the point of sale.

-Convert the Marketing strategy into attractive and consistent experiences in our establishments.

-Define and develop POS, merchandising, and communication materials to guarantee excellent execution in-store.

-Ensure the correct implementation of campaigns in both company-owned and franchised establishments.

-Be a key partner for our franchisee network regarding Marketing.

-Coordinate and manage the marketing needs of franchisees, providing tools and solutions that help them energize their businesses.

-Lead the Local Store Marketing (LSM) program and develop actions adapted to the needs of each establishment.

-Work transversally with Operations, Franchising, and Marketing to guarantee agile and effective execution.

-Analyze sales, behavior by store, competition, and Coffee & Bakery market trends to identify new opportunities.

-Measure the impact of campaigns and use data to optimize future actions.

-Work with a focus on indicators such as traffic, conversion, average ticket, and sales.

-Stay up to date with trends and understand what moves the consumer to convert insights into business opportunities.

-Manage suppliers, material production, and the Trade Marketing budget.

-Supervise projects from start to finish, always seeking maximum quality and efficiency in investment.

You will be responsible for designing and driving the Trade Marketing strategy for the Santagloria brand, ensuring that our brand proposal translates into attractive, relevant, and effective actions at the point of sale.

And you will have an especially important role as a link between Marketing and our franchisee network, accompanying them, coordinating marketing actions, and providing them with the necessary tools to boost their businesses at a local level.

We are looking for a dynamic, organized, and proactive person, with the ability to move fluently between strategy and execution.

:

✔️ 3-5 years of experience in Marketing and/or Trade Marketing.

✔️ Demonstrable experience in retail, organized food service, or similar environments.

✔️ Experience managing 360º campaigns, communication materials, and point-of-sale activations.

✔️ Experience working with franchisees and/or in customer experience projects is highly valued.

✔️ Analytical capacity to interpret results and make decisions based on data.

✔️ Ability to manage several projects simultaneously and carry them from start to finish.

✔️ Excellent communication and transversal coordination skills.

✔️ Education in Business Administration, Marketing, or similar, with postgraduate/master's training in Marketing being especially valued.

🚀 If you are motivated by the challenge of making a strategy come to life in every store, if you enjoy working close to the business, and if you are passionate about the world of retail and food service… we want to meet you.