Your mission will be to identify incremental sales opportunities by analyzing customer behavior, designing and implementing personalized CRM strategies for different segments, channels, and categories.
You will work in a highly cross-functional environment, collaborating with CRM, Ecommerce, Purchasing, Marketing, and Creative teams to define data-driven communication plans, monitor results, and continuously optimize the impact of customer initiatives.
Main duties and requirements.
• Analyze customer data to identify business opportunities and improve results
• Design, implement, and optimize CRM use cases focused on generating incremental sales
• Build advanced customer segmentations to maximize the effectiveness of communications
• Define and execute personalized communication plans through email, inbox, and other digital channels
• Monitor CRM results daily and track progress toward incremental sales targets
• Evaluate campaign performance using control groups and business metrics
• Detect customer behavior trends and patterns to improve acquisition and retention strategies
• Create reports and visualizations that facilitate data-driven decision-making
• Gather and understand the needs of different business areas and turn them into analytical solutions
• Provide strategic recommendations supported by data analysis
• Collaborate cross-functionally with CRM, Ecommerce, Purchasing, Marketing, and Creative teams
• Perform data extraction and programming using SQL
• Participate in defining budgets and forecasts associated with CRM initiatives