Paid Media Specialist

• 3-6+ years managing B2B paid media in enterprise or complex sales environments
• Strong hands-on expertise with LinkedIn and Google Ads
• Experience with Influ2 or person-based advertising preferred
• Exposure to ABM platforms, intent data, and account-based targeting strategies
• Advanced keyword research and search strategy
• Strong analytical and reporting skills
• Ability to optimize toward pipeline and revenue metrics (not just CPL)
• Experience running structured testing and experimentation frameworks
• Comfortable managing budgets and making data-driven investment decisions
• Curious, analytical, and experimentation-driven
• Comfortable operating in long, committee-based sales cycles
• Collaborative and proactive across marketing and sales teams

This is a revenue-aligned growth role. You'll run paid media as a strategic lever to build access and generate pipeline across complex, committee-based B2B accounts.

You won't be optimizing for MQL volume - you'll be optimizing for reaching the right buying groups, sparking qualified conversations, and driving measurable pipeline impact.

In our Revenue Marketing team, paid media isn't a volume engine - it's a precision growth lever. Done well, it increases access to priority accounts, supports evaluation conversations, and improves pipeline quality.

This role directly contributes to revenue impact by ensuring our paid investments are strategic, measurable, and continuously improving.

Job Responsibilities:

• Develop and execute B2B paid media strategies across:
• Translate ICP definitions, account scoring, and intent data into smart targeting frameworks
• Design campaigns that reach multiple stakeholders within priority accounts
• Advise on budget allocation and own bidding strategy, audience segmentation, and creative testing
• Lead campaign ideation, channel planning, activation, and optimization
• Run structured experimentation sprints across audiences, messaging, creative, landing pages, and bidding
• Continuously refine campaigns based on performance and revenue signals
• Ensure paid media integrates seamlessly into broader ABM programs
• Reports - Account reach and buying-group engagement, Pipeline sourced and influenced, Cost efficiency and ROI and Campaign performance by segment and region.
• Translate data into actionable insights and optimization plans
• Share results and recommendations with revenue marketing and regional leadership

You'll work in close partnership with:

• Campaign Strategist
• Regional Marketing Heads
• Marketing Operations
• Content & Creative teams
• SDRs and Sales

Together, you'll align targeting, messaging, offers, and follow-up workflows to ensure campaigns are coordinated and measurable.