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CRM Senior Specialist

Remote, Barcelona·Full-time·Added today

Avis Budget Group

12 open roles

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Overview

Job details

Full-time hours
Per the ad.
Fully remote
Per the ad.

Requirements

Have the right to work in Spain
Avis Budget Group doesn't mention sponsorship in the ad.
Speak fluent Spanish
Listed as a requirement in the ad.
Work in English
English is required, per the ad.
Have 5+ years of experience
Senior-level role.

Pay & benefits

What you'll get

• Permanent contract
• Salary range: 35000 - 40000 based on experience
• Medical Insurance & Life Insurance after 6 months
• Multicultural environment in Barcelona World Trade Centre
• Remote work up to 4 days a week
• Car Rental Discounts

Requirements

What we're looking for

• Around 5 years of CRM / email marketing experience

• Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys).

• Hands-on experience and AMPscript, Liquid or Javascript

• Experience working with Dynamic Content and Data Extensions
• Strong knowledge of audience segmentation
• Excellent English and Spanish communication skills
• Strong attention to detail and a solid QA mindset
• Experience working with multiple stakeholders and international markets

Nice to have

Nice to have:
• Experience with Salesforce Marketing Cloud - highly valued, but not essential
• Experience using AI / Generative AI tools for content creation and optimisation
• Additional European languages
• Experience in travel, mobility, retail or another fast-paced B2C environment

The role

We're looking for a CRM Senior Specialist to join our EMEA Marketing CRM team in Barcelona. In this role, you'll play a key part in delivering BAU and promotional email campaigns across 15+ EMEA markets and multiple languages, from campaign planning and segmentation through testing, approval and deployment.

What you'll do

• Build, test and deploy BAU and promotional email campaigns
• Own and maintain the EMEA campaign calendar across 15+ markets and languages
• Develop and manage audience segmentation and personalised communications
• Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns
• Coordinate campaign approvals with local market, Brand, Legal and Compliance teams
• Support A/B testing, uplift analysis and campaign optimisation
• Monitor campaign performance, engagement, conversion and deliverability
• Troubleshoot campaign builds and maintain high QA standards
• Support the development of a scalable, compliant multilingual content library, including the use of AI tools
• Work with JIRA, Litmus and other CRM campaign tools
• Share knowledge and best practices across the wider EMEA CRM team

Location

BarcelonaBarcelonaSpain

About Avis Budget Group

Avis Budget Group is one of the world's largest car rental operators, managing the Avis, Budget, and Zipcar brands across more than 180 countries. The company operates a vast fleet of vehicles and serves both leisure and business travelers through airport and city locations, with a strong focus on mobility solutions and fleet management. Headquartered in Parsippany, New Jersey, the group employs tens of thousands of people globally and generates billions in annual revenue.

In Spain, Avis Budget Group has a significant presence with rental locations in major cities and airports, including Madrid, Barcelona, Alicante, and Bilbao. The company offers a range of roles from customer-facing rental agents to digital marketing specialists and fleet mechanics, making it a viable option for international professionals seeking operational or commercial positions in the Spanish mobility sector. Work culture emphasizes customer service, operational efficiency, and teamwork, with opportunities for career growth across a global network.

Industry: Car Rental
Founded: 1946
Employees: 25,000–35,000
Headquarters: Parsippany, USA
In Spain: Madrid, Barcelona, Alicante and 2 more
Website: avis.es

Good to know if you are moving

Avis Budget Group operates in over 180 countries, offering international career mobility opportunities.
Spain roles are often based at major airports and city centers, providing exposure to a diverse, international customer base.
The company values multilingual skills, which can be an advantage for non-Spanish speakers seeking roles in Spain.
Positions like Rental Sales Agent and Fleet Mechanic offer hands-on experience in a fast-paced service environment.
The group has a structured global HR system (Workday) that supports internal transfers and career development.

In their own words

Additional information

Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

All open roles at Avis Budget Group