CRM Lead

• 3+ years of hands-on experience in CRM, lifecycle or retention marketing, ideally in a product-led or subscription business.

• A growth mindset: you see CRM as a driver of revenue and user value, and measure your work by its impact on business metrics.

• Strong analytical skills and confidence using SQL for segmentation and self-serve analysis.

• Experience designing automated lifecycle journeys and running structured experiments.

• Practical knowledge of email production, including HTML and deliverability fundamentals.

• Fluency with AI tools for content generation, analysis and automation, plus a builder mindset for integrating AI into CRM workflows.

• High ownership, autonomy and comfort working through ambiguity in a fast-moving environment.

• Full professional proficiency in English.

• Experience in a high-growth consumer or SaaS environment.

• Hands-on knowledge of Salesforce Marketing Cloud, including AMPScript.

• Experience with product analytics tools and event-based data.

• Professional proficiency in Spanish.

We're looking for a CRM Lead to turn CRM into a true growth engine for Magnific - not just a communication channel.

This is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results.

You'll build lifecycle programs that move the metrics that matter - activation, conversion, retention and expansion - and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration.

• Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.

• Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back.

• Set clear success metrics tied to user value, revenue and growth - moving beyond opens and clicks.

• Build actionable audience segments using behavioral, product and customer data.

• Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts.

• Use AI throughout the workflow - copy, creative, segmentation, analysis and automation - to increase speed, quality and personalization without adding unnecessary complexity.

• Turn campaign and lifecycle performance into business insights and share learnings across the Growth team.

• Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.

• Evolve our CRM stack, data flows and operating processes in collaboration with technical teams.