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PPC Specialist

On-site in Madrid·Full-time·Added 4 days ago

Still open when we checked on 8 Oct

Grupo CEU

107 open roles

Overview

Job details

  • Full-time

    Per the ad.

Requirements

  • Have the right to work in Spain

    Grupo CEU doesn't mention sponsorship in the ad.

  • Work in English

    English is required, per the ad.

  • Work on-site in Madrid

    No relocation package mentioned.

  • Have 4+ years of experience

    Mid-level role.

  • University degree

    “Grado en Marketing, ADE o Publicidad” — per the ad.

Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

  • Minimum of 4 years of experience managing PPC campaigns in Google Ads and Meta
  • Google Ads Certification

Nice to have

  • A Master's in Digital Marketing and/or CRO is valued

Education & certifications

  • Degree in Marketing, Business Administration, or Advertising

Languages

  • B2 level of English.

The role

From the Digital Marketing department of Universidad CEU San Pablo, we are looking for a Campaign Technician - PPC Specialist; you will be in charge of implementing strategies, planning, optimizing, and monitoring Google Ads and Social Ads campaigns.

What you'll do

  • Implement paid campaigns in Google Ads (performance max, search, shopping, display, and video) and in Social Ads (Meta, TikTok, LinkedIn).
  • Design and execute the performance plan to boost lead acquisition and conversion for the assigned campaigns, together with the rest of the team
  • Optimize campaigns by measuring their performance and identifying opportunities for improvement
  • Measure, analyze, and report results based on performance KPIs (CPC, CPA, CTR, ROAS...) and collaborate in the preparation of internal reports
  • Control and monitor the assigned advertising budgets.
  • Experience in copywriting for Google Ads and social media ads, and practical design knowledge.
  • Collaborate with internal teams to support the correct execution of work and implementation of campaigns.
  • Perform keyword research and competitor analysis.
  • Proactively detect the possibility of opening new paid channels and keep up to date with current trends and advancements in the field.
  • Basic knowledge of Tag Manager, Looker Studio, and GA4.

Skills

  • Service-oriented.
  • Negotiation skills.
  • High communication skills and interpersonal ability.
  • Analytical capacity.
  • Teamwork

About Grupo CEU

Grupo CEU is one of Spain's largest private educational institutions, operating a network of universities, schools, and vocational training centers under the Fundación San Pablo CEU. It encompasses the CEU Cardenal Herrera University, CEU San Pablo University, and CEU Fernando III University, along with numerous primary and secondary schools across Spain, offering a wide range of programs in health sciences, humanities, engineering, and business.

With a strong presence in Madrid, Valencia, Elche, Murcia, and Vitoria, Grupo CEU is a significant employer for educators and academic professionals in Spain. The institution values academic excellence and innovation, and it actively recruits both Spanish and international faculty, particularly for roles requiring English proficiency. For international professionals, CEU offers opportunities to teach in a prestigious private education network, with positions ranging from university professors to school teachers and vocational trainers.

Founded
1933
Employees
1,000–5,000
Headquarters
Madrid, Spain
In Spain
Madrid, Valencia, Elche and 2 more
Website
ceu.es

Good to know if you are moving

  • Grupo CEU operates multiple campuses across Spain, including Madrid, Valencia, Elche, Murcia, and Vitoria, offering various teaching opportunities.
  • Many teaching positions require or prefer English proficiency, making it accessible for international educators.
  • The group includes universities, schools, and vocational training centers, providing a wide range of academic roles.
  • CEU is a private Catholic institution, and its educational approach is based on Christian humanism.
  • International candidates may need to validate their degrees and obtain Spanish teaching qualifications, depending on the role.
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